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@derbyccwebteam i am - presenting on mobile web too

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Not as cheap…

Saturday, December 29th, 2007 at 1:14 am

Marketers can get stuck in the discounting trap, seeing price as the most effective part of the marketing mix to attract customers, but there’s always an alternative.

Tags: Advertising, commoditisation, commoditization, differentiation, faversham, Marketing, price+competition, railway+hotel+faversham

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Brands matter to kids

Wednesday, August 8th, 2007 at 9:36 pm

More evidence about the power of branding raises some ethical concerns about marketing to young children.

Tags: Branding, differentiation, Marketing, marketing+to+children, mcdonalds

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