Read more about the roles that social media can play in local government communications.

The American Marketing Association (AMA) has just announced its new definition for marketing.

For PR students, and particularly those studying the CIPR Diploma, here’s another of my answers in the Critical Reasoning Test I did earlier this year.

For PR students, and particularly those studying the CIPR Diploma, here’s one of my answers in the Critical Reasoning Test I did earlier this year.

Many visitors to my site want to know the difference between marketing and public relations. Here’s my answer.

The UK’s Chartered Institute of Marketing is trying to come up with a new definition of marketing.

James Hammond is a man with some interesting theories on branding. I went along to hear what he had to say.

At a workshop session yesterday I was asked what was the difference between marketing and public relations.

The discussion about what makes a blog a blog has resurfaced again – I was struggling with a definition recently when putting together a presentation about social media, so the debate is particularly timely for me.

Some thoughts about marketing and the customer experience and how marketers can benefit from the customer experience approach.