Book review: Where’s the sausage? by David Taylor

Monday, November 5th, 2007 at 1:16 pm

Marketing books are typically dense, academic texts stuffed with theories and principles or they’re dumbed-down idiots’ guides. David Taylor’s new book falls comfortably between the two.

Tags: book+review, brand+management, brandgym, Branding, david+taylor, Marketing, Reviews, wheres+the+sausage

Simon Wakeman

I've been on the web since 2001 and have been blogging about marketing and public relations since January 2006.

I'm currently Head of Marketing at Medway Council as well as a freelance marketing and PR consultant.

The content and opinions expressed on this website are not endorsed by nor reflect the views of any company or organisation I work with.

Simon is an analytic and strategic thinker who is able to communicate his ideas and insights clearly. He was able to bring unique and important perspectives on customer touchpoints to the various teams we worked within…and was always able to motivate for successful new customer programs based on robust data. Rajhev Rajkumar

Simon’s core strengths were around being insight led, marketing and experience planning, and successful delivery. Simon led the ‘paperless credit card agreement’ strategy and agreed a solution which met the needs of all the stakeholders…the 1st solution of it’s kind at the time in the UK market and widely adopted by the industry since. Mike Beddington, Egg

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