Simon Wakeman - marketing, public relations and digital communications

Accepting second best

Monday, July 9th, 2007 at 9:47 pm

What does the outside of a business say about what goes on inside?

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Categories: Branding, Customer experience

Quote of the day

Tuesday, June 12th, 2007 at 6:59 am

Quote of the day from Gavin Hilton (Planning Director, WWAV Rapp Collins)

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Categories: Branding, Customer experience, Direct marketing, Marketing, Public relations, Social media, Web strategy

Statistics, research and analysis round-up - w/e 8 June 2007

Saturday, June 9th, 2007 at 10:14 pm

A round-up of statistics, analysis and research that I spotted this week.

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Categories: Business development, Customer experience, Direct marketing, Email marketing, Marketing, Podcasting, Public relations, Sales, Search engine optimisation, Social media, Web strategy

Statistics, research and analysis round-up - w/e 25 May 2007

Monday, May 28th, 2007 at 9:22 pm

A round-up of statistics, analysis and research that I spotted this week.

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Categories: Advertising, Blogging, Customer experience, Direct marketing, Marketing, News, Online video, Podcasting, Public relations, Search engine optimisation, Social media, Statistics, research and analysis, Web strategy

Using marketing segmentation and personas to understand customers

Friday, March 30th, 2007 at 9:23 pm

Considering how market segmentation and user personas can work together to improve the effectiveness of marketing activity.

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Categories: Customer experience, Marketing

Talktalk, the broadband update and my router

Thursday, February 22nd, 2007 at 8:37 pm

TalkTalk’s upgrade to my broadband service and help when my router wouldn’t connect left much to be desired. Google to the rescue…

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Categories: Customer experience, General, Hardware

A different web consultancy project

Saturday, October 14th, 2006 at 7:52 am

The new Medway Primary Care Trust (PCT) website has just launched. The site was designed and build by the team at Netsite, and I acted as website consultant for the folks at the PCT.

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Categories: Customer experience, Marketing, Public relations, Social media, Web development

Don’t buy from ecyan.com

Friday, December 30th, 2005 at 7:41 pm

Before I buy online from an site I haven’t purchased from before I usually do a Google search on the site name and the term “complaints”. But this time I got caught out.

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Categories: Customer experience, General

About my blog

I blog about marketing, PR and communications, with a focus on new media and how technology can help organisations communicate more effectively.

The content and opinions expressed on this blog are not endorsed by nor reflect the views of any company or organisation I work with.

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Check out the blogs, podcasts and vidcasts I'm following on my blogroll page.

Keeping fit

In my spare time I like to run and cycle. I track my runs and bike rides using the superb RunningAHEAD website: