Simon Wakeman - marketing, public relations and digital communications

Another definition of marketing

Wednesday, January 16th, 2008 at 8:01 am

The American Marketing Association (AMA) has just announced its new definition for marketing.

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Time for a new definition of marketing?

Thursday, September 27th, 2007 at 11:47 am

The UK’s Chartered Institute of Marketing is trying to come up with a new definition of marketing.

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I blog about marketing, PR and communications, with a focus on new media and how technology can help organisations communicate more effectively.

The content and opinions expressed on this blog are not endorsed by nor reflect the views of any company or organisation I work with.

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