Simon Wakeman - marketing, public relations and digital communications

A sound bit of branding theory

Thursday, June 14th, 2007 at 11:11 pm

James Hammond is a man with some interesting theories on branding. I went along to hear what he had to say.

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Categories: Branding, Marketing, Personal development

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Is the Innocent brand losing its magic?

Wednesday, June 6th, 2007 at 9:11 pm

The UK smoothie brand is starting to move away from its core brand values. What impact will this have on its business?

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Categories: Branding, Marketing

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I blog about marketing, PR and communications, with a focus on new media and how technology can help organisations communicate more effectively.

The content and opinions expressed on this blog are not endorsed by nor reflect the views of any company or organisation I work with.

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