Wednesday, June 6th, 2007 at 9:11 pm
The UK smoothie brand is starting to move away from its core brand values. What impact will this have on its business?
Tags: brand+positioning, brand+strategy, Branding, innocent, innocent+smoothies, Marketing, this+water
Categories: Branding, Marketing
RSS feed for my blog
RSS feed for comments
Receive blog by email
My bookmarks on del.icio.us
My profile on LinkedIn
My profile on Facebook
I blog about marketing, PR and communications, with a focus on new media and how technology can help organisations communicate more effectively.
The content and opinions expressed on this blog are not endorsed by nor reflect the views of any company or organisation I work with.
Marketing Public relations public+relations social+media Blogging Social media Branding RSS Podcasting statistics web+development News CIPR Wordpress -research-and-analysis General Events Web strategy Careers personal+development
Check out the blogs, podcasts and vidcasts I'm following on my blogroll page.
In my spare time I like to run and cycle. I track my runs and bike rides using the superb RunningAHEAD website: