Simon Wakeman - marketing, public relations and digital communications

Book review: Where’s the sausage? by David Taylor

Monday, November 5th, 2007 at 1:16 pm

Marketing books are typically dense, academic texts stuffed with theories and principles or they’re dumbed-down idiots’ guides. David Taylor’s new book falls comfortably between the two.

Tags: book+review, brand+management, brandgym, Branding, david+taylor, Marketing, Reviews, wheres+the+sausage
Categories: Branding, Marketing, Reviews

Can the Bernard Matthews brand survive bird flu?

Monday, February 5th, 2007 at 1:08 pm

Over the weekend the UK had its first substantial outbreak of the H5N1 strain of bird flu. This is the first time that an outbreak of such a disease has hit a branded farmer - Bernard Matthews. What does this mean for the Bernard Matthews brand?

Tags: avian+influenza, bernard+matthews, bird+flu, brand, brand+decline, brand+management, Marketing
Categories: Branding, Marketing

Do brands need protection?

Tuesday, December 5th, 2006 at 10:06 pm

Guardian Online carries an interesting story today about the launch of a new brand management product from Creston - a product clearly positioned as a defensive tool against blogs.

Tags: blog+monitoring, brand+management, creston, reputation+management
Categories: Blogging, Marketing, Public relations, Social media