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Articles tagged with: Branding

16 Oct 2008 at 9:13 pm | 8 comments

I’m thinking about whether councils should have a website at all. Is there a better way for local government to interact using the web?

16 Sep 2008 at 6:37 am | 2 comments

It’s been ten years since I started out on my marketing and public relations career.

25 May 2008 at 8:00 am | No comments

A round-up of statistics, analysis and research that I spotted this week.

21 Jan 2008 at 9:02 am | No comments

Take a look at the branding version of the periodic table produced by Kolbrener.

29 Nov 2007 at 7:56 pm | 5 comments

For PR students, and particularly those studying the CIPR Diploma, here’s another of my answers in the Critical Reasoning Test I did earlier this year.

5 Nov 2007 at 1:16 pm | No comments

Marketing books are typically dense, academic texts stuffed with theories and principles or they’re dumbed-down idiots’ guides. David Taylor’s new book falls comfortably between the two.

8 Aug 2007 at 9:36 pm | No comments

More evidence about the power of branding raises some ethical concerns about marketing to young children.

9 Jul 2007 at 9:47 pm | 2 comments

What does the outside of a business say about what goes on inside?

1 Jul 2007 at 6:51 pm | No comments

I’ve been wading through consultation papers on a new UK law that could affect marketing and public relations people by April 2008.

21 Jun 2007 at 10:00 pm | No comments

David Taylor’s been inside Innocent HQ and has some interesting observations on what he saw.

14 Jun 2007 at 11:11 pm | 5 comments

James Hammond is a man with some interesting theories on branding. I went along to hear what he had to say.

12 Jun 2007 at 6:59 am | No comments

Quote of the day from Gavin Hilton (Planning Director, WWAV Rapp Collins)

6 Jun 2007 at 9:11 pm | 6 comments

The UK smoothie brand is starting to move away from its core brand values. What impact will this have on its business?

4 Jun 2007 at 10:26 pm | 2 comments

It’s been an interesting day – having been at the launch of the London 2012 brand this morning and then getting home this evening to read the reaction to the new logo online.

4 Jun 2007 at 12:25 pm | 7 comments

Some initial thoughts on the new brand identity for the London 2012 Olympic Games and Paralympic Games unveiled in London today.

4 Jun 2007 at 11:39 am | 3 comments

A first look at the new logo for London 2012

4 Jun 2007 at 10:34 am | No comments

I’m live blogging from the Roundhouse in Camden (London) this morning at the launch of the new brand for London 2012 Olympics and Paralympics.

31 May 2007 at 9:43 pm | 5 comments

On Monday the new brand for the London 2012 Olympics and Paralympics will be unveiled, and you can get a look as soon as it’s unveiled at 11am.

15 May 2007 at 6:58 am | No comments

A guest post from Chris Marritt about ensuring your brand values are part of everything your organisation says and does.

1 May 2007 at 6:28 am | No comments

If you’re looking for a comprehensive overview of the digital marketing space, then a good place to start is a new report from GroupM.

27 Apr 2007 at 10:01 pm | No comments

A round-up of statistics, analysis and research that I spotted this week.

25 Apr 2007 at 9:34 pm | No comments

Personal branding is more important than ever before when you’re hunting for a job, and social networking sites have an important role to play.

24 Apr 2007 at 10:36 pm | 14 comments

At a workshop session yesterday I was asked what was the difference between marketing and public relations.

20 Apr 2007 at 10:41 pm | No comments

A round-up of statistics, analysis and research that I spotted this week.

18 Apr 2007 at 9:38 pm | One comment

While passing a few minutes reading a newspaper yesterday, my three year old son gave me a powerful reminder of the importance of visual identity.