Articles tagged with Branding

Oct 2008 16

I’m thinking about whether councils should have a website at all. Is there a better way for local government to interact using the web?

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Sep 2008 16

It’s been ten years since I started out on my marketing and public relations career.

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May 2008 25

A round-up of statistics, analysis and research that I spotted this week.

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Jan 2008 21

Take a look at the branding version of the periodic table produced by Kolbrener.

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Nov 2007 29

For PR students, and particularly those studying the CIPR Diploma, here’s another of my answers in the Critical Reasoning Test I did earlier this year.

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Nov 2007 05

Marketing books are typically dense, academic texts stuffed with theories and principles or they’re dumbed-down idiots’ guides. David Taylor’s new book falls comfortably between the two.

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Aug 2007 08

More evidence about the power of branding raises some ethical concerns about marketing to young children.

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Jul 2007 09

What does the outside of a business say about what goes on inside?

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Jul 2007 01

I’ve been wading through consultation papers on a new UK law that could affect marketing and public relations people by April 2008.

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Jun 2007 21

David Taylor’s been inside Innocent HQ and has some interesting observations on what he saw.

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Jun 2007 14

James Hammond is a man with some interesting theories on branding. I went along to hear what he had to say.

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Jun 2007 12

Quote of the day from Gavin Hilton (Planning Director, WWAV Rapp Collins)

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Jun 2007 06

The UK smoothie brand is starting to move away from its core brand values. What impact will this have on its business?

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Jun 2007 04

It’s been an interesting day – having been at the launch of the London 2012 brand this morning and then getting home this evening to read the reaction to the new logo online.

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Jun 2007 04

Some initial thoughts on the new brand identity for the London 2012 Olympic Games and Paralympic Games unveiled in London today.

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Jun 2007 04

A first look at the new logo for London 2012

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Jun 2007 04

I’m live blogging from the Roundhouse in Camden (London) this morning at the launch of the new brand for London 2012 Olympics and Paralympics.

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May 2007 31

On Monday the new brand for the London 2012 Olympics and Paralympics will be unveiled, and you can get a look as soon as it’s unveiled at 11am.

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May 2007 15

A guest post from Chris Marritt about ensuring your brand values are part of everything your organisation says and does.

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May 2007 01

If you’re looking for a comprehensive overview of the digital marketing space, then a good place to start is a new report from GroupM.

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Apr 2007 27

A round-up of statistics, analysis and research that I spotted this week.

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Apr 2007 25

Personal branding is more important than ever before when you’re hunting for a job, and social networking sites have an important role to play.

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Apr 2007 24

At a workshop session yesterday I was asked what was the difference between marketing and public relations.

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Apr 2007 20

A round-up of statistics, analysis and research that I spotted this week.

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Apr 2007 18

While passing a few minutes reading a newspaper yesterday, my three year old son gave me a powerful reminder of the importance of visual identity.

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