Articles tagged with: Branding
I’m thinking about whether councils should have a website at all. Is there a better way for local government to interact using the web?
It’s been ten years since I started out on my marketing and public relations career.
A round-up of statistics, analysis and research that I spotted this week.
Take a look at the branding version of the periodic table produced by Kolbrener.
For PR students, and particularly those studying the CIPR Diploma, here’s another of my answers in the Critical Reasoning Test I did earlier this year.
Marketing books are typically dense, academic texts stuffed with theories and principles or they’re dumbed-down idiots’ guides. David Taylor’s new book falls comfortably between the two.
More evidence about the power of branding raises some ethical concerns about marketing to young children.
What does the outside of a business say about what goes on inside?
I’ve been wading through consultation papers on a new UK law that could affect marketing and public relations people by April 2008.
David Taylor’s been inside Innocent HQ and has some interesting observations on what he saw.
James Hammond is a man with some interesting theories on branding. I went along to hear what he had to say.
Quote of the day from Gavin Hilton (Planning Director, WWAV Rapp Collins)
The UK smoothie brand is starting to move away from its core brand values. What impact will this have on its business?
It’s been an interesting day – having been at the launch of the London 2012 brand this morning and then getting home this evening to read the reaction to the new logo online.
Some initial thoughts on the new brand identity for the London 2012 Olympic Games and Paralympic Games unveiled in London today.
A first look at the new logo for London 2012
I’m live blogging from the Roundhouse in Camden (London) this morning at the launch of the new brand for London 2012 Olympics and Paralympics.
On Monday the new brand for the London 2012 Olympics and Paralympics will be unveiled, and you can get a look as soon as it’s unveiled at 11am.
A guest post from Chris Marritt about ensuring your brand values are part of everything your organisation says and does.
If you’re looking for a comprehensive overview of the digital marketing space, then a good place to start is a new report from GroupM.
A round-up of statistics, analysis and research that I spotted this week.
Personal branding is more important than ever before when you’re hunting for a job, and social networking sites have an important role to play.
At a workshop session yesterday I was asked what was the difference between marketing and public relations.
A round-up of statistics, analysis and research that I spotted this week.
While passing a few minutes reading a newspaper yesterday, my three year old son gave me a powerful reminder of the importance of visual identity.

