Monday, November 5th, 2007 at 1:16 pm
Marketing books are typically dense, academic texts stuffed with theories and principles or they’re dumbed-down idiots’ guides. David Taylor’s new book falls comfortably between the two.
Tags: book+review, brand+management, brandgym, Branding, david+taylor, Marketing, Reviews, wheres+the+sausage
Categories: Branding, Marketing, Reviews
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I blog about marketing, PR and communications, with a focus on new media and how technology can help organisations communicate more effectively.
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