The new McPR way
Saturday, March 3rd, 2007 at 7:28 am
Just finished leafing through this week’s PR Week magazine (UK) - the front page lead on McDonald’s and its move to use staff as brand ambassadors caught my eye.
Tags: brand+ambassadors, Branding, Marketing, mcdonalds, nick+hindle, PR, PR+week, Public relations, public+relations, simon+collister, Social media

My bookmarks
LinkedIn profile
Facebook profile
