London 2012 brand launch - the aftermath
Monday, June 4th, 2007 at 10:26 pm
It’s been an interesting day - having been at the launch of the London 2012 brand this morning and then getting home this evening to read the reaction to the new logo online.
Tags: Blogging, brand, Branding, logo, london, london+2012, london+2012+logo, Marketing, olympics, paralympics, Public relations, Social media
Categories: Blogging, Branding, Marketing, Public relations, Social media
First thoughts on the new London 2012 brand
Monday, June 4th, 2007 at 12:25 pm
Some initial thoughts on the new brand identity for the London 2012 Olympic Games and Paralympic Games unveiled in London today.
Tags: brand, Branding, logo, london, london+2012, london+2012+logo, Marketing, olympics, paralympics, Public relations
Categories: Branding, Marketing, Public relations
So here it is - the new London 2012 logo
Monday, June 4th, 2007 at 11:39 am
A first look at the new logo for London 2012
Tags: 2012, brand, brand+values, Branding, london, london+2012, Marketing, Public relations
Categories: Branding, Marketing, Public relations
London 2012 brand to be unveiled this morning
Monday, June 4th, 2007 at 10:34 am
I’m live blogging from the Roundhouse in Camden (London) this morning at the launch of the new brand for London 2012 Olympics and Paralympics.
Tags: 2012, brand, brand+values, Branding, london, london+2012, Marketing, Public relations
Categories: Branding, Marketing, Public relations
Pet food poisoning shows brands need to be genuine
Wednesday, March 28th, 2007 at 9:33 pm
The American pet food poisoning scare shows that while brands must ensure they stay true to the values they demonstrate to consumers.
Tags: brand, Branding, Eukanuba, Iams, innocent, innocent+drinks, Marketing, Menu+Foods, Nutro, pet+food+poisoning, petconnection, safeway, transparency+in+branding, walmart
Categories: Branding, Marketing
Can the Bernard Matthews brand survive bird flu?
Monday, February 5th, 2007 at 1:08 pm
Over the weekend the UK had its first substantial outbreak of the H5N1 strain of bird flu. This is the first time that an outbreak of such a disease has hit a branded farmer - Bernard Matthews. What does this mean for the Bernard Matthews brand?
Tags: avian+influenza, bernard+matthews, bird+flu, brand, brand+decline, brand+management, Marketing
Categories: Branding, Marketing
Branding in social media
Tuesday, October 17th, 2006 at 9:06 pm
Brand is one of the most mis-used words in marketing. I’ve been thinking about what affects brand perception in social media.
Tags: Blogging, brand, brand+perception, Branding, RSS, social+media
Categories: Blogging, Branding, RSS, Social media
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