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Book review: Where’s the sausage? by David Taylor

Monday, November 5th, 2007 at 1:16 pm

Marketing books are typically dense, academic texts stuffed with theories and principles or they’re dumbed-down idiots’ guides. David Taylor’s new book falls comfortably between the two.

Tags: book+review, brand+management, brandgym, Branding, david+taylor, Marketing, Reviews, wheres+the+sausage

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Reviewing “Life’s a Pitch”

Friday, March 9th, 2007 at 7:50 am

I’ve been reading Life’s a Pitch, a new book by Stephen Bayley and Roger Mavity about how we can pitch more effectively every day of our lives.

Tags: bantam, book+review, Business development, ellee+seymour, lifes+a+pitch, Marketing, outside+line, Personal development, personal+effectiveness, pitching, Public relations, public+relations, Reviews, richard+bailey, roger+mavity, stephen+bayley, stuart+bruce

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