Simon Wakeman - marketing, public relations and digital communications

Do political blogs influence broadsheet newspapers?

Friday, January 11th, 2008 at 10:07 pm

Fellow blogger and CIPR Diploma student Simon Collister has just completed his dissertation looking at the influence of political blogs on mainstream media.

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Categories: Blogging, CIPR Diploma, Public relations

I am still here, honest

Thursday, September 20th, 2007 at 10:22 pm

I’ve not had the time to blog anything like as often as I’d wished to over the past month and a half, but now I’m back.

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Categories: CIPR Diploma, News, Web development

It’s been flat out…

Friday, July 27th, 2007 at 10:53 pm

It’s been almost a fortnight since I last managed to write a blog post - which is pretty much the longest the blog has gone without tending since last Spring.

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Categories: Blogging, General, News

Is asking for blog comments unethical?

Friday, July 13th, 2007 at 10:21 pm

Blogging consultant Debbie Weil has taken some flak for emailing contacts encouraging them to comment on a client’s blog.

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Categories: Blogging, Ethics, Public relations, Social media

Statistics, research and analysis round-up - w/e 13 July 2007

Friday, July 13th, 2007 at 9:24 pm

A round-up of statistics, analysis and research that I spotted this week.

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Categories: Blogging, Email marketing, Marketing, Public relations, Search engine optimisation, Social media, Statistics, research and analysis

What does the Unfair Commercial Practices Directive mean for marketing and public relations?

Sunday, July 1st, 2007 at 6:51 pm

I’ve been wading through consultation papers on a new UK law that could affect marketing and public relations people by April 2008.

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Categories: Advertising, Blogging, Branding, Direct marketing, Email marketing, Marketing, Public relations, Regulations and laws, Sales

Evolution of digital communication tools

Monday, June 11th, 2007 at 7:51 am

Digital communication tools are evolving rapidly. Here’s a simple strategic way to see why new tools have been adopted so quickly.

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Categories: Blogging, Marketing, Public relations, Social media

Chewing the new PR fat once again

Wednesday, June 6th, 2007 at 9:34 pm

I spent yesterday up in London at a Delivering the New PR conference once again.

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Categories: Blogging, Events, Marketing, Online video, Podcasting, Public relations, RSS, Social media, Twitter, Video podcasting, Web strategy

London 2012 brand launch - the aftermath

Monday, June 4th, 2007 at 10:26 pm

It’s been an interesting day - having been at the launch of the London 2012 brand this morning and then getting home this evening to read the reaction to the new logo online.

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Categories: Blogging, Branding, Marketing, Public relations, Social media

Testing the new Windows Live Writer

Friday, June 1st, 2007 at 10:00 pm

This is my first post using the new beta version of Windows Live Writer - an impressive free offline blog editor.

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Categories: Blogging, Software, Wordpress

Delivering the New PR 2.0 in London

Thursday, May 31st, 2007 at 11:19 pm

Next Tuesday 5 June the Delivering the New PR 2.0 conference rolls into London and I’m going.

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Categories: Blogging, Events, Marketing, Podcasting, Public relations, Public sector, Regulations and laws, Social media, Video podcasting

What do you do when it rains?

Wednesday, May 30th, 2007 at 11:38 pm

A miserable bank holiday weekend led to a big jump in online shopping.

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Categories: Blogging, Marketing, Social media, Statistics, research and analysis, Web strategy

Statistics, research and analysis round-up - w/e 25 May 2007

Monday, May 28th, 2007 at 9:22 pm

A round-up of statistics, analysis and research that I spotted this week.

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Categories: Advertising, Blogging, Customer experience, Direct marketing, Marketing, News, Online video, Podcasting, Public relations, Search engine optimisation, Social media, Statistics, research and analysis, Web strategy

Back from holidays

Monday, May 21st, 2007 at 10:16 pm

It’s been a full 13 days since my last blog post, although Chris and Simon kindly kept things going in my absence.

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Categories: General

Marketing with interactive media

Tuesday, May 1st, 2007 at 6:28 am

If you’re looking for a comprehensive overview of the digital marketing space, then a good place to start is a new report from GroupM.

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Categories: Blogging, Branding, Direct marketing, Email marketing, Marketing, Public relations, RSS, Social media, Video podcasting, Web strategy

The secret of a successful blog

Monday, April 30th, 2007 at 10:27 pm

I’ve been thinking about what lies behind a successful blog - it’s all about value for the reader and the blogger.

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Categories: Blogging, Social media

Statistics, research and analysis round-up - w/e 27 April 2007

Friday, April 27th, 2007 at 10:01 pm

A round-up of statistics, analysis and research that I spotted this week.

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Categories: Blogging, Branding, Marketing, Online video, Public relations, Search engine optimisation, Social media, Statistics, research and analysis, Web development

Job hunting and social networking sites

Wednesday, April 25th, 2007 at 9:34 pm

Personal branding is more important than ever before when you’re hunting for a job, and social networking sites have an important role to play.

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Categories: Blogging, Careers, Personal development, Social media

Are trackbacks dead yet?

Monday, April 23rd, 2007 at 10:10 pm

Antony Mayfield asks are trackbacks dead yet? Steve Rubel seems to think so, but I’m not so sure.

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Categories: Blogging, Social media

Guest bloggers wanted

Monday, April 23rd, 2007 at 6:43 am

I’m planning a holiday in May, and am inviting readers of my blog to become guest bloggers while I’m away.

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Categories: Blogging, Social media

Statistics, research and analysis round-up - w/e 20 April 2007

Friday, April 20th, 2007 at 10:41 pm

A round-up of statistics, analysis and research that I spotted this week.

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Categories: Advertising, Blogging, Branding, Marketing, Online video, Public relations, Search engine optimisation, Social media, Statistics, research and analysis

Blogging for business

Thursday, April 19th, 2007 at 10:35 pm

Here’s the outline of my presentation on business blogging that I prepared for the MIPAA bloggers’ brunch.

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Categories: Blogging, Events, Marketing, Public relations, Regulations and laws, Social media

Optimising your blog for Google Blogsearch

Wednesday, April 18th, 2007 at 11:38 pm

Alister Cameron has a very interesting post on ProBlogger about how Google Blogsearch indexes your blog posts.

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Categories: Blogging, Search engine optimisation, Social media

What are the best and worst business blogs you’ve seen?

Monday, April 16th, 2007 at 7:10 am

I’m on a panel tomorrow at an event about blogging. I’m on the lookout for some examples of business blogging and its best and at its worst.

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Categories: Blogging, Events

Live blogging - I just don’t see the point

Monday, April 16th, 2007 at 7:00 am

I’d been thinking about live blogging of conferences for a while now and questioning whether it actually gives readers anything useful.

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Categories: Blogging, Public relations, Social media

About my blog

I blog about marketing, PR and communications, with a focus on new media and how technology can help organisations communicate more effectively.

The content and opinions expressed on this blog are not endorsed by nor reflect the views of any company or organisation I work with.

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