Simon Wakeman - marketing, public relations and digital communications

Technorati, Ogilvy and verbal diarrhoea

Monday, February 12th, 2007 at 10:31 am

James Byford and Antony Mayfield have blogged about the Technorati/Ogilvy link-up that was announced last week. The main aspect of the announcement itself that stands out to me is that much was said in the respective news releases and posts, but it all meant so little - a hype and jargon overload.

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Categories: Blogging, Marketing, Public relations, Social media

Comparing Google Analytics, Statcounter and Feedburner Site Stats

Sunday, January 28th, 2007 at 9:20 pm

I have three different website statistics packages running on my blog - Google Analytics, Statcounter and Feedburner. Here’s what I think of each and why.

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Categories: Blogging, Web development

Somewhere to play

Thursday, January 25th, 2007 at 9:48 pm

Running a website means everything that happens on the site takes place in full public view. Any design tweak, software upgrade or testing you do can be seen by anyone who visits your website which can make you look unprofessional if things don’t go according to plan.

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Categories: Blogging, Software, Web development, Wordpress

New blog launch case study

Thursday, January 4th, 2007 at 8:31 am

ProBlogger Darren Rowse has a good good post updating on a new blog he set up in 2006.

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Categories: Blogging, Marketing, Public relations

So what’s a blog then?

Wednesday, January 3rd, 2007 at 2:54 pm

The discussion about what makes a blog a blog has resurfaced again - I was struggling with a definition recently when putting together a presentation about social media, so the debate is particularly timely for me.

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Categories: Blogging, Social media

Blogging year one - 2006

Sunday, December 31st, 2006 at 9:58 pm

I’ve had my own website at www.simonwakeman.com since 2001. Until January 2006 it featured basic information about me and not a lot else. Over the past twelve months that’s definitely changed.

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Categories: Blogging, General, Marketing, News, Public relations, Social media

ASA ruling on Talksport blog

Thursday, December 7th, 2006 at 10:29 pm

In the UK the Advertising Standards Agency (ASA) is the advertising industry’s body for self-regulation. This week’s round of ASA adjudications is the first time I’ve seen a ruling about a blog.

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Categories: Blogging, Marketing, Public relations, Social media

About my blog

I blog about marketing, PR and communications, with a focus on new media and how technology can help organisations communicate more effectively.

The content and opinions expressed on this blog are not endorsed by nor reflect the views of any company or organisation I work with.

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Keeping fit

In my spare time I like to run and cycle. I track my runs and bike rides using the superb RunningAHEAD website: