Monday, February 5th, 2007 at 1:08 pm
Over the weekend the UK had its first substantial outbreak of the H5N1 strain of bird flu. This is the first time that an outbreak of such a disease has hit a branded farmer - Bernard Matthews. What does this mean for the Bernard Matthews brand?
Tags: avian+influenza, bernard+matthews, bird+flu, brand, brand+decline, brand+management, Marketing
Categories: Branding, Marketing
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I blog about marketing, PR and communications, with a focus on new media and how technology can help organisations communicate more effectively.
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