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doing some very dull invoicing and admin stuff. important but uninteresting!

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Improving advertising recall - the Asda bread bell

Tuesday, May 22nd, 2007 at 11:29 pm

The latest Asda marketing campaign uses a clever audio call to action to tie together TV advertising with the instore experience.

Tags: Advertising, asda, audio, Marketing, sonic, victoria+wood

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Producing audio and video for the web

Tuesday, January 23rd, 2007 at 8:23 pm

A project I’ve been working on recently has involved creating video news shorts and podcasts for the first time. Now both have launched it’s interesting as a professional communicator to reflect on the differences between producing video and audio content .

Tags: audio, medway+council, podcast, podcast+production, Podcasting, video, video+production

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