Articles tagged with AMA

Jan 2009 21

Get the lowdown from a whitepaper on Barack Obama’s campaigning success with social media.

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Dec 2008 04

The recent “fake Tony Benn” saga on Twitter highlights a reputational risk for public relations and communicators to manage.

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Nov 2008 28

I’m speaking at two conferences next week – taking a local government angle on the mobile internet in Birmingham and social media in Manchester.

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Nov 2008 12

Some tips for PR, marketing and communications people looking for public sector jobs.

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Sep 2008 16

It’s been ten years since I started out on my marketing and public relations career.

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Aug 2008 25

Why issues management, environmental awareness and common sense are vital when producing promotional materials.

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Jan 2008 22

Liam Fitzpatrick questions whether advanced internal communications actually exists.

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Jan 2008 18

My mobile phone is an important part of my connected existence. Here are my top ten mobile applications for using on the move.

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Jan 2008 16

The American Marketing Association (AMA) has just announced its new definition for marketing.

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Jan 2008 06

Stephen Waddington has tagged me in the “my week in media” meme.

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Nov 2007 22

Retailer GAP looks like it’s following Threshers’ example from last year, and is circulating a fairly deep price discount voucher by email and the usual other social channels.

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Nov 2007 05

Marketing books are typically dense, academic texts stuffed with theories and principles or they’re dumbed-down idiots’ guides. David Taylor’s new book falls comfortably between the two.

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Nov 2007 05

A Canadian study provides a welcome reality check: credibility of new media is rated significantly lower than old media

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Sep 2007 16

A round-up of statistics, analysis and research that I spotted this week.

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Aug 2007 26

A round-up of statistics, analysis and research that I spotted this week.

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Aug 2007 11

Discover how to use free web services to monitor your organisation’s reputation online.

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Jun 2007 26

David Phillips explains why social media is so important in public relations.

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Jun 2007 11

Digital communication tools are evolving rapidly. Here’s a simple strategic way to see why new tools have been adopted so quickly.

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Jun 2007 01

A round-up of statistics, analysis and research that I spotted this week.

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May 2007 28

A round-up of statistics, analysis and research that I spotted this week.

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Apr 2007 24

At a workshop session yesterday I was asked what was the difference between marketing and public relations.

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Apr 2007 13

PR Week has a piece about the public relations handling of the selling stories saga that has unfolded since the 15 British hostages were released by Iran.

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Mar 2007 29

E-consultancy reports a survey from Clearswift about staff use of web 2.0 sites presenting a potential security risk for businesses.

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Mar 2007 09

I’ve been reading Life’s a Pitch, a new book by Stephen Bayley and Roger Mavity about how we can pitch more effectively every day of our lives.

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Feb 2007 05

Over the weekend the UK had its first substantial outbreak of the H5N1 strain of bird flu. This is the first time that an outbreak of such a disease has hit a branded farmer – Bernard Matthews. What does this mean for the Bernard Matthews brand?

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