Why agile delivery is important in public sector communications – as demonstrated by the web team from the newly-formed Department for Business, Innovation & Skills.

What claims can you justifiably make in advertising? This advert for Admiral insurance seems to be stretching it.

Being able to combine traditional and new marketing techniques in integrated campaigns is an important skill for marketers and communicators.

Thoughts about writing too much text on adverts.

An article I wrote for CIPR on local government and social media.

Some interesting findings from Edelman’s annual trust and credibility survey.

A bumper round-up of interesting content I’ve seen on the web in the past few days.

Things that I seen on the web this week that were worth bookmarking.

Looking at the use of social media in local government in the UK. Part one of a three-part series.

Web advertising campaigns can be targeted to specific areas, but how is this done and how accurate is it?

A round-up of statistics, analysis and research that I spotted this week.

Marketers can get stuck in the discounting trap, seeing price as the most effective part of the marketing mix to attract customers, but there’s always an alternative.

A round-up of statistics, analysis and research that I spotted this week.

A round-up of statistics, analysis and research that I spotted this week.

A round-up of statistics, analysis and research that I spotted this week.

Find out how I built a website for the British Marine Electronics Association using the Wordpress content management system.

A round-up of statistics, analysis and research that I spotted this week.

A round-up of statistics, analysis and research that I spotted this week.

New site Vlogyourjob.com brings social video to public relations recruitment.

A round-up of statistics, analysis and research that I spotted this week.

More evidence about the power of branding raises some ethical concerns about marketing to young children.

A round-up of statistics, analysis and research that I spotted this week.

I’ve been wading through consultation papers on a new UK law that could affect marketing and public relations people by April 2008.

A round-up of statistics, analysis and research that I spotted this week.

I presented at the CIPR’s Northern Conference in Newcastle yesterday and enjoyed the opportunity to find out about PR in the north-east.