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Web 2.0 meets press releases

Tuesday, May 23rd, 2006 at 8:57 pm

Hello - welcome to my website.

On my blog I write about marketing, public relations and digital communications. To keep up-to-date with my posts you may want to subscribe to my RSS feed or sign-up to receive blog posts by email.

Thanks for visiting and I hope you find my site useful.

Todd Defren at SHIFT Communications has just published a very comprehensive press release template - it combines the “classic” release features with a wealth of Web 2.0 information.

The template can be downloaded from Todd’s blog at pr-squared.blogspot.com.

The challenge now is encourage adoption of this approach - both in terms of pure functionality (having the technorati, del.icio.us, RSS, podcasts etc in place) and client desire.

The latter is particularly key as the Web 2.0 approach opens up direct linking to a world of information outside the normal sphere of control.

Of course, this has always been available to any journalist using the web as a research tool, but there will be a barrier for clients to overcome about linking to information that may not be to their taste.

Tags: public+relations, social+media

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Latest links

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1. 33 Free Tools to Make Your Website Better | FutureNow's GrokDotCom / Marketing Optimization Blog
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3. If RSS Is Niche Media, Why Use It?
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5. UK Kids and Teens Communicate Nonstop
6. Understanding and Aligning the Value of Social Media | FutureNow's GrokDotCom / Marketing Optimization Blog
7. weaverluke: Twitter.com
8. The week that Britain's culture wars broke out | Media | The Observer
9. Message in-a-Box
10. Welcome to Where I Live | Where I Live
11. Utilising Web 2.0 in local government
12. MySpace and Facebook Fast Becoming the Leading Mobile Social Networks
13. searching for the impact of empowerment report - MORI
14. Demos | Publications | State of Trust
15. Pew Internet: Teens, Video Games and Civics