Simon Wakeman - marketing, public relations and digital communications
Medway Council Tinderhouse
Enterprise IG
Egg
Open...
Boots plc
Education and
qualifications

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Simon’s passion and enthusiasm for all things digital is infectious. He has a great ability to keep his focus on clients’ big strategic issues, while keeping calm and motivating the team around him. It’s always a pleasure to work with him. Rishi Dastidar

Simon was always ultra-professional with an excellent knowledge of his field, and worked to ensure that his projects were delivered on time and on standard. His enthusiasm and pleasant personality make him a pleasure to work with. Jules Kirk, Egg

Simon has a great approach and a real breadth of experience. We were able to discuss the pros and cons of a whole variety of initiatives from multiple perspectives. Charlie Hampson, Egg

Simon’s passion and enthusiasm for all things digital is infectious. He has a great ability to keep his focus on clients’ big strategic issues, while keeping calm and motivating the team around him. It’s always a pleasure to work with him. Rishi Dastidar

Channel Marketing Manager - Egg

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May 2001 to November 2002

Launched in 1999, Egg is the leading European provider of digital financial products and services.

At Egg I gained a wide range of strategic and operational marketing experience in both online and offline business channels. I also gained significant experience of project and programme management, with a track record of successful delivery of new marketing and customer experience propositions.

I joined Egg as Channel Marketing and Development Manager in May 2001. I worked in a team that managed Egg’s digital business channels including the Egg website, email, digital television and wireless services.

One of my key responsibilities was working with Campaign and Product Management teams to develop and implement integrated offline and online marketing campaigns to launch and drive sales of Egg financial products and services.

The role also involved researching, developing and managing the delivery of new marketing business channels, concepts or campaigns that enhanced Egg’s sales capability and developed the overall Egg proposition. This included developing and managing ongoing commercial partnerships with relevant suppliers and partners including Sky Digital and internal teams.

I also developed and managed cross-functional projects to maximise marketing effectiveness and sales conversion for the Egg website and other digital channels.

I made a significant contribution to the development of an Egg business and marketing channel strategy and was involved in the dissemination of this strategy to key senior business stakeholders.

Simon Wakeman

I've been on the web since 2001 and have been blogging about marketing and public relations since January 2006.

I'm currently Head of Marketing at Medway Council as well as a freelance marketing and PR consultant.

The content and opinions expressed on this website are not endorsed by nor reflect the views of any company or organisation I work with.

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