Category archive: Web strategy
Quote of the day
Tuesday, June 12th, 2007 at 6:59 am
Quote of the day from Gavin Hilton (Planning Director, WWAV Rapp Collins)
Tags: brand+experience, Branding, Customer experience, Direct marketing, Marketing, Public relations, Social media, Web strategy, WWAV+Rapp+Collins
Categories: Branding, Customer experience, Direct marketing, Marketing, Public relations, Social media, Web strategy
Statistics, research and analysis round-up - w/e 8 June 2007
Saturday, June 9th, 2007 at 10:14 pm
A round-up of statistics, analysis and research that I spotted this week.
Tags: Business development, Customer experience, Direct marketing, Email marketing, Marketing, Podcasting, Public relations, Sales, Search engine optimisation, Social media, Web strategy
Categories: Business development, Customer experience, Direct marketing, Email marketing, Marketing, Podcasting, Public relations, Sales, Search engine optimisation, Social media, Web strategy
Chewing the new PR fat once again
Wednesday, June 6th, 2007 at 9:34 pm
I spent yesterday up in London at a Delivering the New PR conference once again.
Tags: andy+wake, Blogging, conference, david+phillips, delivering+the+new+pr, dont+panic+projects, Events, ian+delaney, Marketing, neville+hobson, Online video, Podcasting, Public relations, RSS, Social media, stephen+davies, stuart+bruce, Twitter, Video podcasting, Web strategy
Categories: Blogging, Events, Marketing, Online video, Podcasting, Public relations, RSS, Social media, Twitter, Video podcasting, Web strategy
What do you do when it rains?
Wednesday, May 30th, 2007 at 11:38 pm
A miserable bank holiday weekend led to a big jump in online shopping.
Tags: -research-and-analysis, bank+holiday, Blogging, heather+hopkins, hitwise, Marketing, seasonality, Social media, statistics, weather, Web strategy
Categories: Blogging, Marketing, Social media, Statistics, research and analysis, Web strategy
Statistics, research and analysis round-up - w/e 25 May 2007
Monday, May 28th, 2007 at 9:22 pm
A round-up of statistics, analysis and research that I spotted this week.
Tags: -research-and-analysis, Advertising, Blogging, Customer experience, Direct marketing, Marketing, News, ofcom, Online video, Podcasting, Public relations, Search engine optimisation, Social media, statistics, Web strategy, web+2.0
Categories: Advertising, Blogging, Customer experience, Direct marketing, Marketing, News, Online video, Podcasting, Public relations, Search engine optimisation, Social media, Statistics, research and analysis, Web strategy
Does newscounter’s right to reply really help communicators?
Tuesday, May 8th, 2007 at 8:53 pm
Newscounter is a new UK-based website that aims to offer a right to reply on controversial or one-sided stories in the media.
Tags: media+relations, newscounter, Public relations, public+relations, Web strategy
Categories: Public relations, Web strategy
Statistics, research and analysis round-up - w/e 4 May 2007
Saturday, May 5th, 2007 at 7:43 am
A round-up of statistics, analysis and research that I spotted this week.
Tags: -research-and-analysis, broadband, e-consultancy, EU, Regulations and laws, Search engine optimisation, search+engine+marketing, Social media, social+networks, statistics, Web strategy
Categories: Regulations and laws, Search engine optimisation, Social media, Statistics, research and analysis, Web strategy
Marketing with interactive media
Tuesday, May 1st, 2007 at 6:28 am
If you’re looking for a comprehensive overview of the digital marketing space, then a good place to start is a new report from GroupM.
Tags: Blogging, Branding, Direct marketing, Email marketing, Marketing, Public relations, RSS, Social media, Video podcasting, Web strategy
Categories: Blogging, Branding, Direct marketing, Email marketing, Marketing, Public relations, RSS, Social media, Video podcasting, Web strategy
Statistics, research and analysis round-up - w/e 13 April 2007
Friday, April 13th, 2007 at 7:11 pm
A round-up of statistics, analysis and research that I spotted this week.
Tags: -research-and-analysis, broadband, econsultancy, forrester, iprospect, Marketing, Public relations, Social media, statistics, Web strategy
Categories: Marketing, Public relations, Social media, Statistics, research and analysis, Web strategy
Public relations versus search marketing - the future of PR in an online world
Wednesday, April 4th, 2007 at 9:32 pm
The latest white paper from Daryl Willcox makes interesting reading for public relations professionals.
Tags: -research-and-analysis, chartered+institute+of+public+relations, CIPR, daryl+willcox, Marketing, Public relations, public+relations, search+marketing, statistics, Web strategy
Categories: Marketing, Public relations, Statistics, research and analysis, Web strategy
The difference between websites and blogs
Wednesday, April 4th, 2007 at 9:16 pm
I did a phone interview with French company Skema this afternoon about blogging. One question I was asked was about the differences between a website and a blog for large corporations.
Tags: Blogging, blogs, definition+of+a+blog, skema, Social media, Web strategy, websites
Categories: Blogging, Social media, Web strategy
Better desktop research
Monday, April 2nd, 2007 at 9:03 pm
Google’s not the only search tool worth using for desktop research. Discover new search engines and techniques to improve your research.
Tags: -research-and-analysis, brandtarot, desktop+research, john+grant, Marketing, Public relations, research, statistics, Web strategy
Categories: Marketing, Public relations, Statistics, research and analysis, Web strategy
Social media drives e-commerce traffic
Thursday, November 9th, 2006 at 3:14 pm
Proof of the force of social media in driving business on the web comes from Hitwise. The research shows the continuing rapid growth of social media sites, and shows the effect of this in creating additional traffic on e-commerce sites.
Tags: e-commerce, Marketing, social+media
Categories: Marketing, Social media, Web strategy
Learning something new
Friday, September 29th, 2006 at 9:20 pm
Sometimes it can be really great to stumble across a blog and learn something new. I did just that this evening when I ended up reading Ian Delaney’s explanation of non-linear search.
Tags: social+media, web+strategy
Categories: Social media, Web strategy
What is social media?
Friday, September 29th, 2006 at 9:06 pm
Spannerworks has just published a handy new e-book covering the basics of social media.
Tags: Marketing, Podcasting, public+relations, social+media, video+podcasting, web+strategy
Categories: Marketing, Podcasting, Public relations, Social media, Video podcasting, Web strategy
Today is OneWebDay
Friday, September 22nd, 2006 at 9:27 pm
Today is OneWebDay - “a global day to celebrate online life”. When I heard I did take a few minutes to reflect how the internet has changed the life I lead.
Tags: web+development, web+strategy
Categories: Web development, Web strategy
Changing UK media landscape
Tuesday, August 15th, 2006 at 6:36 am
Recent research shows media fragmentation is real, and the young are leading the growth of social media, something that marketers and PR people need to understand to be able to do their jobs effectively.
Tags: Marketing, public+relations, social+media, web+strategy
Categories: Marketing, Public relations, Social media, Web strategy
Content, contact, community - a simple, universal marketing strategy
Monday, June 5th, 2006 at 9:42 pm
Introducing the three C’s - a new universal marketing strategy for any business.
Tags: Marketing, public+relations, social+media, web+strategy
Categories: Marketing, Public relations, Social media, Web strategy
Keeping pace with Web 2.0
Thursday, May 25th, 2006 at 9:28 pm
Over in Australia Lee Hopkins is feeling the frustration of leading adoption of Web 2.0 tools amongst his clients.
Tags: public+relations, social+media, web+development, web+strategy
Categories: Public relations, Social media, Web development, Web strategy
Keeping it short and simple
Wednesday, May 17th, 2006 at 9:19 pm
Inspired by 37signals and Matt Weston I’ve been thinking again about my site - how it’s structured, what it looks like and what it actually says.
Tags: Marketing, web+development, web+strategy
Categories: Marketing, Web development, Web strategy
Award winning Tinderhouse project
Wednesday, November 24th, 2004 at 6:17 pm
The Royal Yachting Association has chosen Whitstable Yacht Club’s website as the winner of the RYA Communications Award – South East region.
Tags: business+development, News, web+development, web+strategy
Categories: Business development, News, Web development, Web strategy
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