Category archive: Marketing
Why coding email marketing properly is important
Friday, March 28th, 2008 at 11:13 pm
An email that demonstrates why good coding can increase your email marketing response rates.
Tags: coding, Email marketing, Marketing
Categories: Email marketing, Marketing
Is there such a thing as advanced?
Tuesday, January 22nd, 2008 at 9:35 pm
Liam Fitzpatrick questions whether advanced internal communications actually exists.
Tags: liam+fitzpatrick, professional+development
Categories: Internal communications, Marketing, Personal development, Public relations
Elements of branding
Monday, January 21st, 2008 at 9:02 am
Take a look at the branding version of the periodic table produced by Kolbrener.
Tags: kolbrener
Categories: Branding, Marketing
Another definition of marketing
Wednesday, January 16th, 2008 at 8:01 am
The American Marketing Association (AMA) has just announced its new definition for marketing.
Tags: AMA, american+marketing+association, chartered+institute-of-marketing, cim, definitions, Marketing
Categories: Marketing
Marketing videos on the web
Monday, January 7th, 2008 at 8:47 am
Marketingsuccess.tv has quality marketing video news and analysis that’s available free.
Tags: marketing videos, videos, web tv
Categories: Advertising, Branding, Direct marketing, Marketing, Mobile, Sales, Video podcasting
Not as cheap…
Saturday, December 29th, 2007 at 1:14 am
Marketers can get stuck in the discounting trap, seeing price as the most effective part of the marketing mix to attract customers, but there’s always an alternative.
Tags: Advertising, commoditisation, commoditization, differentiation, faversham, Marketing, price+competition, railway+hotel+faversham
Categories: Advertising, Marketing
Book review: Where’s the sausage? by David Taylor
Monday, November 5th, 2007 at 1:16 pm
Marketing books are typically dense, academic texts stuffed with theories and principles or they’re dumbed-down idiots’ guides. David Taylor’s new book falls comfortably between the two.
Tags: book+review, brand+management, brandgym, Branding, david+taylor, Marketing, Reviews, wheres+the+sausage
Categories: Branding, Marketing, Reviews
What’s the difference between marketing and public relations?
Saturday, October 6th, 2007 at 7:58 am
Many visitors to my site want to know the difference between marketing and public relations. Here’s my answer.
Tags: 103bees, definitions, Marketing, Public relations, public+relations
Categories: Marketing, Public relations
Time for a new definition of marketing?
Thursday, September 27th, 2007 at 11:47 am
The UK’s Chartered Institute of Marketing is trying to come up with a new definition of marketing.
Tags: buzzword+bingo, chartered+institute-of-marketing, cim, definitions, Marketing
Categories: Marketing
Marketing Apple-style
Monday, September 10th, 2007 at 10:09 pm
Check out a new e-book looking at Apple’s approach to marketing.
Tags: apple, Marketing, marketing+apple, steve+m+chazin
Categories: Marketing
How to: use even more free tools to track coverage on the internet
Monday, August 27th, 2007 at 9:35 pm
Here are another twenty six free tools to use to see what people are saying about you.
Tags: free+tools, gmail, How to:, Marketing, marketing+pilgrim, media+monitoring, Public relations, RSS, Social media, website+monitoring
Categories: How to:, Marketing, Public relations, Social media
How to: use free tools to track your organisation’s coverage on the internet
Saturday, August 11th, 2007 at 9:32 pm
Discover how to use free web services to monitor your organisation’s reputation online.
Tags: How to:, Marketing, Public relations, RSS, Social media
Categories: How to:, Marketing, Public relations, RSS, Social media
Gobbledygook in public relations
Thursday, August 9th, 2007 at 5:43 am
David Scott has a great new Changethis manifesto tackling the over-use of jargon, hype and meaningless terminology in marketing and PR copy.
Tags: Copywriting, Marketing, Public relations
Categories: Copywriting, Marketing, Public relations
Brands matter to kids
Wednesday, August 8th, 2007 at 9:36 pm
More evidence about the power of branding raises some ethical concerns about marketing to young children.
Tags: Branding, differentiation, Marketing, marketing+to+children, mcdonalds
Categories: Branding, Marketing
Statistics, research and analysis round-up - w/e 13 July 2007
Friday, July 13th, 2007 at 9:24 pm
A round-up of statistics, analysis and research that I spotted this week.
Tags: mobile+advertising, -research-and-analysis, Blogging, businessweek, Email marketing, forrester, lewis+pr, Marketing, marketing+pilgrim, pay+per+click, Public relations, Search engine optimisation, SEO, Social media, social+media, social+media+marketing, statistics, virtual+worlds
Categories: Blogging, Email marketing, Marketing, Public relations, Search engine optimisation, Social media, Statistics, research and analysis
Le Tour de France - it’s finally here
Saturday, July 7th, 2007 at 11:29 pm
It’s been a pretty hectic week, meaning lots of late night working and no time for proper blogging thanks to the arrival of the Tour de France in the UK.
Tags: cycling, Events, Marketing, medway, Public relations, Public sector, tour+de+france
Categories: Events, Marketing, Public relations, Public sector
What does the Unfair Commercial Practices Directive mean for marketing and public relations?
Sunday, July 1st, 2007 at 6:51 pm
I’ve been wading through consultation papers on a new UK law that could affect marketing and public relations people by April 2008.
Tags: Advertising, Blogging, Branding, Direct marketing, Email marketing, Marketing, Public relations, Regulations and laws, Sales
Categories: Advertising, Blogging, Branding, Direct marketing, Email marketing, Marketing, Public relations, Regulations and laws, Sales
Statistics, research and analysis round-up - w/e 29 June 2007
Saturday, June 30th, 2007 at 9:51 pm
A round-up of statistics, analysis and research that I spotted this week.
Tags: -research-and-analysis, Advertising, advertising+association, canada, digital+mums, Direct marketing, EIAA, Marketing, Mediascope+europe, Public relations, Social media, social+networks, statistics
Categories: Advertising, Direct marketing, Marketing, Public relations, Social media, Statistics, research and analysis
Inside Innocent
Thursday, June 21st, 2007 at 10:00 pm
David Taylor’s been inside Innocent HQ and has some interesting observations on what he saw.
Tags: Branding, innocent, Marketing
Categories: Branding, Marketing
Unlocking the power of information
Friday, June 15th, 2007 at 8:19 am
The government has a lot of data. How can it use it for to help improve public sector communications?
Tags: data, Marketing, mash-ups, Online video, Public relations, Public sector, Social media, uk+government
Categories: Marketing, Online video, Public relations, Public sector, Social media
A sound bit of branding theory
Thursday, June 14th, 2007 at 11:11 pm
James Hammond is a man with some interesting theories on branding. I went along to hear what he had to say.
Tags: brand+halo, brand+strategy, Branding, james+hammond, Marketing, Personal development
Categories: Branding, Marketing, Personal development
Quote of the day
Tuesday, June 12th, 2007 at 6:59 am
Quote of the day from Gavin Hilton (Planning Director, WWAV Rapp Collins)
Tags: brand+experience, Branding, Customer experience, Direct marketing, Marketing, Public relations, Social media, Web strategy, WWAV+Rapp+Collins
Categories: Branding, Customer experience, Direct marketing, Marketing, Public relations, Social media, Web strategy
Evolution of digital communication tools
Monday, June 11th, 2007 at 7:51 am
Digital communication tools are evolving rapidly. Here’s a simple strategic way to see why new tools have been adopted so quickly.
Tags: Alex+Iskold, Blogging, digital+communications, Marketing, Public relations, Read/WriteWeb, Social media
Categories: Blogging, Marketing, Public relations, Social media
Statistics, research and analysis round-up - w/e 8 June 2007
Saturday, June 9th, 2007 at 10:14 pm
A round-up of statistics, analysis and research that I spotted this week.
Tags: Business development, Customer experience, Direct marketing, Email marketing, Marketing, Podcasting, Public relations, Sales, Search engine optimisation, Social media, Web strategy
Categories: Business development, Customer experience, Direct marketing, Email marketing, Marketing, Podcasting, Public relations, Sales, Search engine optimisation, Social media, Web strategy
More on weather and the web
Thursday, June 7th, 2007 at 8:30 am
My post last week on the influence of weather on web traffic attracted the attention of self-confessed weather nut Andrew Bond from Metcheck.
Tags: Marketing, Public relations
Categories: Marketing, Public relations
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