Category archive: Email marketing
Why coding email marketing properly is important
Friday, March 28th, 2008 at 11:13 pm
An email that demonstrates why good coding can increase your email marketing response rates.
Tags: coding, Email marketing, Marketing
Categories: Email marketing, Marketing
Statistics, research and analysis round-up - w/e 13 July 2007
Friday, July 13th, 2007 at 9:24 pm
A round-up of statistics, analysis and research that I spotted this week.
Tags: mobile+advertising, -research-and-analysis, Blogging, businessweek, Email marketing, forrester, lewis+pr, Marketing, marketing+pilgrim, pay+per+click, Public relations, Search engine optimisation, SEO, Social media, social+media, social+media+marketing, statistics, virtual+worlds
Categories: Blogging, Email marketing, Marketing, Public relations, Search engine optimisation, Social media, Statistics, research and analysis
What does the Unfair Commercial Practices Directive mean for marketing and public relations?
Sunday, July 1st, 2007 at 6:51 pm
I’ve been wading through consultation papers on a new UK law that could affect marketing and public relations people by April 2008.
Tags: Advertising, Blogging, Branding, Direct marketing, Email marketing, Marketing, Public relations, Regulations and laws, Sales
Categories: Advertising, Blogging, Branding, Direct marketing, Email marketing, Marketing, Public relations, Regulations and laws, Sales
Statistics, research and analysis round-up - w/e 8 June 2007
Saturday, June 9th, 2007 at 10:14 pm
A round-up of statistics, analysis and research that I spotted this week.
Tags: Business development, Customer experience, Direct marketing, Email marketing, Marketing, Podcasting, Public relations, Sales, Search engine optimisation, Social media, Web strategy
Categories: Business development, Customer experience, Direct marketing, Email marketing, Marketing, Podcasting, Public relations, Sales, Search engine optimisation, Social media, Web strategy
Marketing with interactive media
Tuesday, May 1st, 2007 at 6:28 am
If you’re looking for a comprehensive overview of the digital marketing space, then a good place to start is a new report from GroupM.
Tags: Blogging, Branding, Direct marketing, Email marketing, Marketing, Public relations, RSS, Social media, Video podcasting, Web strategy
Categories: Blogging, Branding, Direct marketing, Email marketing, Marketing, Public relations, RSS, Social media, Video podcasting, Web strategy
Delivering truly integrated marketing and public relations campaigns
Tuesday, April 10th, 2007 at 9:25 pm
Nick Porter, director at Iris PR, has an interesting article about how agencies need to delivery genuinely integrated campaigns on the BrandRepublic website.
Tags: Advertising, brandrepublic, campaign+integration, Direct marketing, Email marketing, iris+pr, Marketing, nick+porter, Public relations, robin+grant, Social media
Categories: Advertising, Direct marketing, Email marketing, Marketing, Public relations, Social media
Statistics, research and analysis round-up - w/e 30 March 2007
Friday, March 30th, 2007 at 11:08 pm
A round-up of statistics, analysis and research that I spotted this week.
Tags: -research-and-analysis, Advertising, Email marketing, Marketing, Public relations, statistics
Categories: Advertising, Email marketing, Marketing, Public relations, Statistics, research and analysis
Direct mail, opt-in, opt-out and saving the environment
Monday, February 26th, 2007 at 7:00 am
The UK direct marketing industry is responsible for producing 550,000 tonnes of paper mailings each year. Is it time they started sending mailings to people who have actually asked for them?
Tags: Direct marketing, Email marketing, Regulations and laws
Categories: Direct marketing, Email marketing, Regulations and laws
Keeping it legal with email marketing
Wednesday, January 10th, 2007 at 7:23 am
E-consultancy reports a piece of research by CDMS claiming that 31% of the UK’s top companies are failing to comply with EU directives on Privacy and Electronic Communications.
Tags: direct+marketing+association, dma, e-consultancy, email+marketing
Categories: Email marketing, Regulations and laws
MarketingSherpa Marketing Wisdom for 2007
Tuesday, January 9th, 2007 at 9:13 pm
My feedreader is awash with predictions, tips and hints for surviving 2007 in the world of marketing and public relations. The MarketingSherpa Marketing Wisdom 2007 is one of the best I’ve seen.
Tags: Marketing, marketingsherpa, public+relations
Categories: Blogging, Email marketing, Marketing, Podcasting, RSS, Social media
New email and website rules for UK companies
Saturday, January 6th, 2007 at 7:35 am
UK marketers and businesses may not be aware of some new rules for UK companies using websites and email that were introduced on 1 January 2007.
Tags: companies+act, email+marketing, emails, uk, websites
Categories: Email marketing, Regulations and laws, Web development
Email marketing vs RSS marketing
Tuesday, November 7th, 2006 at 10:58 pm
After a good week or so completely offline I’m now back to find more than 800 emails in my inbox, and that’s after the junk filter has done its best. I also have more than 1,500 unread entries in my RSS reader.
Tags: digital+marketing, email+marketing, Marketing, RSS, RSS+marketing
Categories: Email marketing, General, Marketing, RSS
Getting email marketing to the inbox
Thursday, October 19th, 2006 at 7:02 am
Getting your email marketing to the inbox can be a challenge. The Internet Advertising Bureau has just released a great new free guide to doing this successfully.
Tags: deliverability, digital+marketing, email, email+marketing, IAB, internet+advertising+bureau, Marketing
Categories: Email marketing, Marketing
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