Simon Wakeman - marketing, public relations and digital communications

Category archive: Copywriting

Gobbledygook in public relations

Thursday, August 9th, 2007 at 5:43 am

David Scott has a great new Changethis manifesto tackling the over-use of jargon, hype and meaningless terminology in marketing and PR copy.

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Categories: Copywriting, Marketing, Public relations

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Writing better copy

Monday, March 5th, 2007 at 7:25 am

A core skill for marketing and public relations professionals has to be writing high quality copy. This is an area where I’ve had to work to improve my own skills.

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Categories: Copywriting, Marketing, Public relations

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I blog about marketing, PR and communications, with a focus on new media and how technology can help organisations communicate more effectively.

The content and opinions expressed on this blog are not endorsed by nor reflect the views of any company or organisation I work with.

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