Category archive: Branding
Elements of branding
Monday, January 21st, 2008 at 9:02 am
Take a look at the branding version of the periodic table produced by Kolbrener.
Tags: kolbrener
Categories: Branding, Marketing
Marketing videos on the web
Monday, January 7th, 2008 at 8:47 am
Marketingsuccess.tv has quality marketing video news and analysis that’s available free.
Tags: marketing videos, videos, web tv
Categories: Advertising, Branding, Direct marketing, Marketing, Mobile, Sales, Video podcasting
Book review: Where’s the sausage? by David Taylor
Monday, November 5th, 2007 at 1:16 pm
Marketing books are typically dense, academic texts stuffed with theories and principles or they’re dumbed-down idiots’ guides. David Taylor’s new book falls comfortably between the two.
Tags: book+review, brand+management, brandgym, Branding, david+taylor, Marketing, Reviews, wheres+the+sausage
Categories: Branding, Marketing, Reviews
Brands matter to kids
Wednesday, August 8th, 2007 at 9:36 pm
More evidence about the power of branding raises some ethical concerns about marketing to young children.
Tags: Branding, differentiation, Marketing, marketing+to+children, mcdonalds
Categories: Branding, Marketing
Accepting second best
Monday, July 9th, 2007 at 9:47 pm
What does the outside of a business say about what goes on inside?
Tags: Branding, Customer experience, customer+experience, little+chef, signage, visual+identity
Categories: Branding, Customer experience
What does the Unfair Commercial Practices Directive mean for marketing and public relations?
Sunday, July 1st, 2007 at 6:51 pm
I’ve been wading through consultation papers on a new UK law that could affect marketing and public relations people by April 2008.
Tags: Advertising, Blogging, Branding, Direct marketing, Email marketing, Marketing, Public relations, Regulations and laws, Sales
Categories: Advertising, Blogging, Branding, Direct marketing, Email marketing, Marketing, Public relations, Regulations and laws, Sales
Inside Innocent
Thursday, June 21st, 2007 at 10:00 pm
David Taylor’s been inside Innocent HQ and has some interesting observations on what he saw.
Tags: Branding, innocent, Marketing
Categories: Branding, Marketing
A sound bit of branding theory
Thursday, June 14th, 2007 at 11:11 pm
James Hammond is a man with some interesting theories on branding. I went along to hear what he had to say.
Tags: brand+halo, brand+strategy, Branding, james+hammond, Marketing, Personal development
Categories: Branding, Marketing, Personal development
Quote of the day
Tuesday, June 12th, 2007 at 6:59 am
Quote of the day from Gavin Hilton (Planning Director, WWAV Rapp Collins)
Tags: brand+experience, Branding, Customer experience, Direct marketing, Marketing, Public relations, Social media, Web strategy, WWAV+Rapp+Collins
Categories: Branding, Customer experience, Direct marketing, Marketing, Public relations, Social media, Web strategy
Is the Innocent brand losing its magic?
Wednesday, June 6th, 2007 at 9:11 pm
The UK smoothie brand is starting to move away from its core brand values. What impact will this have on its business?
Tags: brand+positioning, brand+strategy, Branding, innocent, innocent+smoothies, Marketing, this+water
Categories: Branding, Marketing
London 2012 brand launch - the aftermath
Monday, June 4th, 2007 at 10:26 pm
It’s been an interesting day - having been at the launch of the London 2012 brand this morning and then getting home this evening to read the reaction to the new logo online.
Tags: Blogging, brand, Branding, logo, london, london+2012, london+2012+logo, Marketing, olympics, paralympics, Public relations, Social media
Categories: Blogging, Branding, Marketing, Public relations, Social media
First thoughts on the new London 2012 brand
Monday, June 4th, 2007 at 12:25 pm
Some initial thoughts on the new brand identity for the London 2012 Olympic Games and Paralympic Games unveiled in London today.
Tags: brand, Branding, logo, london, london+2012, london+2012+logo, Marketing, olympics, paralympics, Public relations
Categories: Branding, Marketing, Public relations
So here it is - the new London 2012 logo
Monday, June 4th, 2007 at 11:39 am
A first look at the new logo for London 2012
Tags: 2012, brand, brand+values, Branding, london, london+2012, Marketing, Public relations
Categories: Branding, Marketing, Public relations
London 2012 brand to be unveiled this morning
Monday, June 4th, 2007 at 10:34 am
I’m live blogging from the Roundhouse in Camden (London) this morning at the launch of the new brand for London 2012 Olympics and Paralympics.
Tags: 2012, brand, brand+values, Branding, london, london+2012, Marketing, Public relations
Categories: Branding, Marketing, Public relations
Launching the new London 2012 brand
Thursday, May 31st, 2007 at 9:43 pm
On Monday the new brand for the London 2012 Olympics and Paralympics will be unveiled, and you can get a look as soon as it’s unveiled at 11am.
Tags: Branding, Events, london+2012, Marketing, olympics, paralympics, Public relations
Categories: Branding, Events, Marketing, Public relations
Smash your brand
Tuesday, May 15th, 2007 at 6:58 am
A guest post from Chris Marritt about ensuring your brand values are part of everything your organisation says and does.
Tags: Branding, Marketing, Public relations
Categories: Branding, Marketing, Public relations
Marketing with interactive media
Tuesday, May 1st, 2007 at 6:28 am
If you’re looking for a comprehensive overview of the digital marketing space, then a good place to start is a new report from GroupM.
Tags: Blogging, Branding, Direct marketing, Email marketing, Marketing, Public relations, RSS, Social media, Video podcasting, Web strategy
Categories: Blogging, Branding, Direct marketing, Email marketing, Marketing, Public relations, RSS, Social media, Video podcasting, Web strategy
Statistics, research and analysis round-up - w/e 27 April 2007
Friday, April 27th, 2007 at 10:01 pm
A round-up of statistics, analysis and research that I spotted this week.
Tags: -research-and-analysis, Blogging, Branding, cnet, cnet-networks, forrester, gartner, Marketing, marketingsherpa, mediapost, Online video, Public relations, Search engine optimisation, Social media, statistics, Web development
Categories: Blogging, Branding, Marketing, Online video, Public relations, Search engine optimisation, Social media, Statistics, research and analysis, Web development
Statistics, research and analysis round-up - w/e 20 April 2007
Friday, April 20th, 2007 at 10:41 pm
A round-up of statistics, analysis and research that I spotted this week.
Tags: -research-and-analysis, Advertising, Blogging, Branding, broadband, econsultancy, forrester, hitwise, iprospect, Marketing, mckinsey, Online video, Public relations, Search engine optimisation, Social media, statistics, Web strategy, web+2.0, world+business
Categories: Advertising, Blogging, Branding, Marketing, Online video, Public relations, Search engine optimisation, Social media, Statistics, research and analysis
The power of visual identity
Wednesday, April 18th, 2007 at 9:38 pm
While passing a few minutes reading a newspaper yesterday, my three year old son gave me a powerful reminder of the importance of visual identity.
Tags: Branding, Marketing, tesco, visual+identity
Categories: Branding, Marketing
Ask.com misses the mark with lack of transparency
Thursday, March 29th, 2007 at 12:13 pm
Ask.com and digital marketing agency Profero are behind a misguided offline and online campaign that’s aiming to encourage UK search users to stop using Google.
Tags: ask.com, Branding, Ethics, Marketing, profero, Public relations, public+relations, Social media, social+media, transparency
Categories: Branding, Marketing, Public relations, Social media
Pet food poisoning shows brands need to be genuine
Wednesday, March 28th, 2007 at 9:33 pm
The American pet food poisoning scare shows that while brands must ensure they stay true to the values they demonstrate to consumers.
Tags: brand, Branding, Eukanuba, Iams, innocent, innocent+drinks, Marketing, Menu+Foods, Nutro, pet+food+poisoning, petconnection, safeway, transparency+in+branding, walmart
Categories: Branding, Marketing
Every impression counts
Tuesday, March 13th, 2007 at 6:43 am
As a marketing and public relations professional, everything you do on behalf of your organisation needs to be consistent with its values.
Tags: Branding, consistency, Marketing, personal+branding, PR, Public relations, public+relations, recruitment
Categories: Branding, Marketing, Public relations
The new McPR way
Saturday, March 3rd, 2007 at 7:28 am
Just finished leafing through this week’s PR Week magazine (UK) - the front page lead on McDonald’s and its move to use staff as brand ambassadors caught my eye.
Tags: brand+ambassadors, Branding, Marketing, mcdonalds, nick+hindle, PR, PR+week, Public relations, public+relations, simon+collister, Social media
Categories: Branding, Marketing, Public relations, Social media
Jean-Claude Saade’s seven doors of connection for brands
Tuesday, February 27th, 2007 at 7:27 am
We encounter hundreds of brands every day, both online and offline. Find out about how brands can build and enhance emotional connections.
Tags: Blogging, brandchannel, Branding, emotional+connections, emotional+resonance, jean-claude+saade, Marketing, personal+branding, Public relations, Social media
Categories: Blogging, Branding, Marketing, Public relations, Social media
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