It’s been almost five months since I joined Deeson – the Canterbury-based digital agency – looking after the company’s marketing, creative, user experience and strategy work.
And it’s been a good few months since I last blogged here too, although I have been contributing the odd post over on the Deeson blog. So I thought it was really about time for an update here.
Looking back over the past few months, I’ve had a great time really getting into my role.
Working in a new environment has been a great professional challenge. I’ve loved the feeling of being able to learn at such a rapid rate and have found that professionally reinvigorating.
I’ve enjoyed getting to know a new team of dedicated, professional people who care about the work they’re doing.
Last month we launched a full rebranding of the agency – repositioning the business to reflect the nature of the work we’re doing and to provide a platform for our marketing in the future.
The rebranding project was one I approached with some trepidation. It had the potential to be complex to make sure we ended up with a new brand that was right for the business.
That’s why I was determined that we’d follow our own client project methodology – which puts users at the heart of the creative and technical development of digital properties – for the rebranding of our agency.
The best digital experiences come from genuine insight about what a business or organisation is seeking to achieve and where this intersects with the lives of its users, customers and clients.
You can read more about how we relaunched the Deeson brand in a blog post by Mike – one of our user experience specialists – here.
The experience of our project and the results we’ve achieved so far have reaffirmed for me the importance of a user-focussed approach to marketing, digital and communication.
It’s the only viable way to ensure that we avoid our own biases and pre-dispositions to build experiences that users will find compelling and engaging – as well as achieving the business goals that are behind the project.