The anti-story

SimonCommunications4 Comments

I was thinking the other day about writing for this blog, or more precisely about why I struggle to publish new content as frequently as I’d like to.

It’s too easy to blame lack of time, although that’s probably there in the background too.

But when I the thought about it a bit more deeply I worked out the real reason why. Most days I find myself thinking about what I could write, but then more often than not I then find myself thinking about the anti-story – what someone with an opposing view might write in response.

Don’t get me wrong here – nothing I consider writing about is particularly controversial – but as a communicator I constantly have an eye to where risks may come from.

But where I have gone wrong in thinking about my blog posts is that, for whatever reason, I have been too risk averse in my assessment of the likelihood of the anti-story actually happening.

So the lesson for me is that while a highly developed sense for the anti-story is a good thing, it’s important it comes with an objective assessment of the magnitude and likelihood of the anti-story actually happening.

4 Comments on “The anti-story”

  1. tomsprints

    Simon, really with you on this. Some of my own blog posts that nearly didn’t ever see the light of day proved to be my most popular. These didn’t really have anything in common, so I’m unclear why, but it’s made me think differently about self-censorship.

    1. Simon Wakeman

      Thanks for the comment Tom. I think there’s always a degree of self-censorship for anyone who uses social media and has a professional life too – it’s sensible and pragmatic most of the time. It’s just important not to let it become overly cautious, which I think is where I’ve got to recently.

  2. Pingback: Flight MH370, crisis public relations and social media – Simon Wakeman’s blog | Public Sector Blogs

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