Just a quick link this evening to a feature that I contributed to in the current issue of Marketing Week magazine.
It’s an piece looking at the changing role of public relations in the marketing mix based on research by the Public Relations Consultants Association (PRCA).
A few of the highlights from the research:
46% Think PR is more valuable now than it was five years ago, while 36% believe it is just as valuable as it was five years ago. Only 6% say it is less valuable.
17% The proportion of businesses spending between £50,000 and £100,000 on PR per year; 42% say
they spend more on PR now than they did five years ago.
70% Say that PR and communications needs to better align delivery with wider business objectives, while 39% say the function needs to improve how it communicates with the board.
21% Of senior PR and communications professionals say they spend one to three hours with their chief executive every month. But 18% say they don’t spend any time with their CEO.
13% Say that their PR and communications function is doing an excellent job, while 73% say the department is doing a good or average job.
81% Believe PR and communications could be seen as a source of value to build and sustain reputation, which is considered highly important by78% of companies.
The full feature is well worth checking out here.