On Wednesday, 4 November I’m running a public sector social media course in Birmingham with my friends at Public Sector Forums.
I’ve designed the course for people working in public sector communications and engagement teams who need to know more about what social media is and how to integrate it practically into their communications and engagement mix.
The course takes place at The Studio in Central Birmingham from 9.45am to 4pm.
Places are strictly limited to ensure everyone gets the opportunity to participate and discuss issues relevant to their organisation.
There are just a few places left on this course. Book your place now here.
The areas the course will cover are:
Social media – the basics
- What is social media?
- Seven types of social media explained
- Usage statistics for the UK
- Why should your organisation care?
Using Facebook in communications and engagement
- Profiles, pages and groups
- Enhancing your presence – apps, content and updates
- Promoting your Facebook presence – growing your network
- Examples of Facebook in action in the public sector – good and bad
- What can the public sector learn from private sector use of Facebook?
Using Twitter in communications and engagement
- What roles can Twitter play in communications and engagement?
- Harnessing the power of Twitter to reach new audiences
- Getting the right content for Twitter – achieving shareability
- Integrating Twitter into the communications mix
- Understanding Twitter: hashtags, retweets and the rest
- Developing the conversation – follow etiquette on Twitter
- Attracting followers to grow your Twitter audience
- Examples of Twitter in action in the public sector – good and bad
- What can the public sector learn from private sector use of Twitter?
Social media relations – dealing with coverage on social media
- What is social media relations?
- Effective online monitoring
- The local online audit
- What to monitor and how
- Should you respond if someone says something bad about you?
- How you can respond to social media coverage of your organisation
Writing a social media strategy
- Components of a good social media strategy
- Gaining buy-in – the case for and against social media
- Implementing social media in communications and engagement
- Tackling the issue of blocked access to social media at work
- How to evaluate the effectiveness of social media