Part of the day job?

SimonGeneral1 Comment

During my workshop today at the Association of Colleges communications conference (slides here) one of the delegates asked:

“How do you fit all this social media stuff in alongside the day job?”

It’s a fair question, but it reveals much about how some communicators see social media – as an add-on, a supplementary extra to the business of communicating through traditional media and marketing channels.

My response was that social media is part of the day job.

As professional communicators it’s our responsibility to use social media tools where appropriate alongside the more established tools of our profession to communicate with our intended audiences.

And that means learning about the social media environment as diligently as we keep up-to-date with the mainstream media environments we work in.

I’d go so far to say a professional communicator’s not really doing his or her job properly if they don’t have a handle on how social media can be used as part of an integrated communications mix.

So yes, it’s definitely part of the day job.

One Comment on “Part of the day job?”

  1. ‘a professional communicator’s not really doing his or her job properly if they don’t have a handle on how social media can be used as part of an integrated communications mix’

    That, Simon, is my mantra also. How can one possibly know how to leverage new means of communicating with audiences if there is little or no knowledge of how new media resources work and offer interaction opportunities?

    This is particularly relevant in a local government context. Social media is a great enabler in e-democracy especially, and the role of the professional communicator in helping elected members to understand how to use the medium to best advantage (for the individual, the citizen and the council) should not be underestimated.

    Leading by example is a really good way of opening reluctant eyes to new possibilities.

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