How Barack Obama raised the social media campaigning bar

SimonGeneral0 Comments

Much has been written about how Barack Obama used social media as part of his campaigning mix in his presidential campaign – and no doubt his team will continue to innovate and work effectively in this space in the coming months.

Edelman has a really good white paper on their website that sets out what Obama’s team did and provides some useful strategic tips that can apply to many different organisations and campaigns:

Edelman chart

Check out the full whitepaper here.

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