More interesting stuff on the web this week

SimonGeneral2 Comments

A bit of a bumper round-up here as I’ve been playing catch-up for about three weeks…some interesting stuff though:

TV Viewing and Internet Use Are Complementary, According to Nielsen
The heaviest TV viewers are also the heaviest users of the Internet and 30% of in-home online activity takes place while simultaneously watching TV, according to The Nielsen Company's new TV/Internet Convergence Panel, which electronically measures both television and Internet usage in the same homes.

How much are information sources trusted?
Fascinating stuff from Forrester: not only do blogs rank below newspapers and portals, they rank below wikis, direct mail, company email, and message board posts. Only 16% of online consumers who read corporate blogs say they trust them. If you’re a corporate blogger or somebody who advises companies, you need to take this into account.

European research on cultural, contextual and risk issues in children’s safe use of the web
The EU Kids Online project (2006-2009) examines research carried out in 21 member states into how children and young people use the internet and new media.

Are Young Adults Really Brand-Resistant?
The 18-to-24-year-old set is famously media-drenched, with high Internet and mobile phone usage. However, these young adults are not solidly opposed to brands themselves, and are willing to spread the word about the ones they like. Some good charts and analysis based on same survey as already bookmarked.

Young adults do talk about brands
Twenty-eight per cent of 18 to 24 year-olds have talked about a brand on a discussion forum as the younger market becomes more willing to spread the word about brands they like, according to new research from Synovate.

Chief Marketing Officers of Leading U.S. Brands Haven’t “Friended” Social Networking Sites
Despite the cultural phenomenon that Facebook and MySpace have become in five years’ time, 55% of the chief marketing officers at leading brands surveyed by Epsilon said they’re not too interested (22%), or not interested at all (33%), in incorporating the social networking sites into their marketing strategies.

Online Reviews Second Only to Word-of-Mouth in Purchase Influence
Online reviews and comments written by users – often overlooked by marketers in favor of things they can control – are disproportionately influential to consumer buying decisions and are second only to personal word-of-mouth for purchasing influence for American.

Avoiding a reputation crisis
Social media offers brands the prospect of engaging in open and honest conversations with customers, and brands are embracing this opportunity by creating communities of their own.

Quarter of Brits access Web via mobiles and other mobile stats
Examining how people in the UK are using their mobile and Internet together. Includes comparative insight into internet behaviour across the country’s mobile and PC Internet screens.

Social Networkers Aren’t There for Ads
Users want to communicate with each other, not necessarily with brands. No surprises there then.

Public Sector Marketing 2.0 reports
A nice collection of reports on web 2.0 and public sector marketing – a few I hadn't seen before.

For all bookmarks that I’ve made check out del.icio.us.

2 Comments on “More interesting stuff on the web this week”

  1. “How much are information sources trusted?”

    – that’s a bit of a blow to the repuation of blogs / blogging. Since the web is flooded with blogs, sure working to be a trusted source would be an important differentiator over other blogs.

  2. I wonder if any trust in blogs is between the author and reader, rather than blogs generally and their readers? ie it’s the person you trust not the medium?

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