This week's interesting stuff round-up

SimonGeneral0 Comments

Here’s some more interesting content I’ve found this week. In a less busy week I’d have managed a few blog posts about some of them, but I’m afraid this week it’s just a simple summary:

  • Millions of adults lack access to computers and internet – UK – Over one-third (36%) of adults do not have access to a computer and over two-fifths (42%) lack access to the Internet. These are the headline findings of the Annual Media Literacy Survey 2008 from NIACE.
  • IAB UK : Social media handbook – ‘Social media’ is more than a concept, and certainly more than a simple add-on to the rest of your campaign activity, it's more than a simple PowerPoint slide full of ‘web 2.0 logos’, and it’s no good to us marketers unless we know how to use it.
  • Middleberg/SNCR Survey of Journalists Reveals Generational Gap – While journalists across all age groups and beat assignments are rapidly adopting social media tools into their everyday work, the greatest usage is shown by young “Millennial Generation” journalists. The disparity in usage between younger versus older journalists is striking and holds important implications for journalists and communicators.
  • Majority of Kids Are Computer Savvy – An overwhelming majority (89%) of all kids age 6-11 in the US spend at least some time doing online activities and – though many of their basic social activities haven’t changed much over the years – they have vastly different communication styles and preferences than older age groups, according to a study from Experian Consumer Research.
  • P&G’s McConnell Not Sure Marketers Belong on Social Networks – Social networks may never find the ad dollars they're hunting for because they don't really have a right to them, said Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co., at a Nov. 15 forum on digital media.
  • Consumers Open to SocNet Shopping – Nearly one-third (30%) of online consumers say special sales and exclusive products would make them consider shopping on social networks, and 27% say viewing comments about items for sale would similarly encourage them, according to a survey from Volusion, conducted by Harris Interactive.

For all bookmarks that I’ve made check out del.icio.us.

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