Latest trends in UK media consumption

SimonCommunications, General1 Comment

One of the most comprehensive pieces of media research in the UK is Ofcom‘s Communications Market report. The August 2008 edition has just been published.

The report provides a great amount of in-depth information on UK communications from a variety of angles, many of which are extremely relevant to marketing and public relations people alike.

Heather Yaxley has an interesting commentary here, and for those with a bit more time the key points of the research are here.

For a more succinct summary try Guardian Online or BBC Online.

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