Changing Influence of New Media
The role of traditional media on the purchase decision of consumers may well be dwindling, but the industry is still the top ranking influencer according to a study by consumer intelligence company, BIGresearch.
Internet Grabs Kids’, Teens’ Attention, Affects TV-Watching – MarketingVOX
Kids’ undivided attention is no longer focused on TV. 64 percent go online while watching it, and 49 percent of US teens do so frequently: anywhere from three times a week to several times a day.
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