Statistics, research and analysis

SimonUncategorised2 Comments

There?s never been so much media-multitasking
The only way for people to keep up with the deluge of media options is to multitask – and that?s just what has happened, according to BIGresearch?s 11th Simultaneous Media Survey.

Social media will ?make or break brands?
Highly influential, outspoken, with a loyal following and the power to make or break brands at will are identified in Experian’s new report "The Impact of Social Networking in the UK"

Edelman Trust Barometer 2008 – key findings
The highlights from Edelman’s annual trust research available to download.

Customer Focus: Decade of Data
Resarch looking at US entertainment preferences and media usage patterns since 1998.

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2 Comments on “Statistics, research and analysis”

  1. on media-multi-tasking… it leads to higher fatigue, based on personal experience. I think now i am going to have de-mediatization day, once in a week. Where no cell phones, no internet, just plain old human interface, literally.

  2. I agree – I always try to make sure I have some time away from mobiles, internet etc to recharge my batteries – but it tends to only be on holidays and the odd weekend day for me!

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