Statistics, research and analysis round-up

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European brands not necessarily gung ho on mobile
Mobile messaging is greeted with mixed opinion, according to an independent survey of 50 of Europe?s global brand names.

UK online advertising overtakes direct mail
Internet advertising buoyed the UK advertising industry with above-expectation 41.3 percent year-on-year growth in the first half of ’07, achieving a half-year high of £1,334.3 million – compared with £917.2 million a year ago.

The television-internet connection
US statistics on use of the internet while watching TV.

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  1. Pingback: Direct Marketing » Statistics, research and analysis round-up

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