I’ve been heads-down in the books over the past fortnight. It’s essay time on the CIPR Diploma which means two 3,000 word essays due in next week. I’ve managed to complete one so far; looking at why it’s so difficult to define what public relations actually is.

I’ve spent this evening catching up on emails and RSS feeds and a new e-book about Apple’s approach to marketing caught my eye.

It’s written by a former Apple exec and provides a succinct five-point summary of how Apple approaches its marketing.

You can download the e-book free here.

[tags]apple, marketing+apple, marketing, steve+m+chazin[/tags]