Every consumer experiencing a brand for the first time has taken a journey.
If well constructed, that journey will have been unique to the customer, will have been formed of an interlocked sequence of communications and will have occurred in multiple media – including word of mouth.
Gavin Hilton (Planning Director, WWAV Rapp Collins), PrecisionMarketing magazine, 1 June 2007.
I agree.
[tags]WWAV+Rapp+Collins, brand+experience[/tags]
About SIMON
I work with technology-centric businesses as an interim Chief Operating Officer (COO), consultant and advisor. I created the B3 framework® for scaling technology businesses and I write a newsletter called Build for leaders who are building brilliant companies.
Helping founders in technology growth businesses build resilient, high-performing companies.
+44 7771 701902
© 2003-2024 Simon Wakeman
Wakeman Advisory Ltd. Registered office: Unit B Lostock Office Park, Lynstock Way, Lostock, Bolton, BL6 4SG.
Company Number: 14373323. Registered in England and Wales.
