Marketing with interactive media

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Interaction - all change: marketing in addressable media

If you’re looking for a comprehensive overview of the digital marketing space, then a good place to start is a new report from GroupM.

Called “Interaction – all change: marketing in addressable media”, the report raises some interesting points about how internet protocol is changing marketing.

At 64 pages it’s not a quick read, but it’s worth downloading for the international data alone as well as the insightful and challenging narrative.

The full report is available for download from Simon Andrews’ blog here.

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