Statistics, research and analysis round-up – w/e 13 April 2007

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iProspect social networking user behaviour study
One in four US adult web users visit social networking sites regularly. This means the sites are a realistic choice for marketers in their campaign planning.


Web retailers cause wilfing

UK internet users spend an average of two days a month browsing the web without any real purpose.

Netpop | Pocket
Adoption of the mobile Internet is still slow among US broadband users.

Forrester – Men, women, and the internet

Women are still less likely than men to be online, and those who are online spend less time and use it differently.

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