Statistics, research and analysis round-up – w/e 30 March 2007

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Insight into US consumer email behaviour
The Email Sender and Provider Coalition has a study with some interesting findings for email marketers, including the insight that 80% of users report emails as spam without opening them – meaning getting the right sender address and subject line is vital.


EyeTrack07: The myth of short attention spans

Poynter has published an in-depth eye tracking study that has some surprising and some less than surprising results about how people consume news content online and offline.


UK online adspend figures for 2006

Figures from the Internet Advertising Bureau and PricewaterhouseCoopers show online advertising expenditure jumped 41.2% to £2.01bn during 2006, making the online ad spend greater than national newspaper ad spending for the first time.

Active home internet users by country for February 2007
Figures from Nielsen//NetRatings show a slight dip in active internet users in the countries surveyed.

Most successful UK websites for 2006
Hitwise reports on the behaviour of more than 8million UK web users and details the busiest sites in 50 different sectors.

Kids’ informal learning with digital media
An ethnographic investigation exploring how US young people use digital media in their everyday lives.

Food and drink trends in the ‘New Europe’
Consumers in new EU countries, such as Poland, Hungary and more recently Romania and Bulgaria, are developing a taste for western lifestyles and brands, according to new figures from Euromonitor International.

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