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Published on October 6th, 2006 | by Simon Wakeman


Increasing RSS feed subscriptions

Inspired by a post by Rohit Bhargava I thought I’d try to make it easier for readers of my blog to add the RSS feed to their favourite feedreader and to their preferred social bookmarking site.

Rohit’s post is worth checking out, along with all the linked resources and his more recent post. The concept of social media optimisation seems like a logical one to me as a marketer.

Since I’ve been blogging the traffic to the site has been growing steadily, but RSS subscriptions through Feedburner haven’t grown at a similar rate. So I thought it’d be worth trying a bit of optimisation.

I had originally thought about using a WordPress plug-in to put a set of buttons against each post to let users subscribe with one click. But something about having a long list of buttons seemed like a waste of precious screen space to me, plus I’d never be able to keep the list up-to-date as new RSS services come along all the time.

Then I found iFeedReader (courtesy of All Narfed Up)- it’s a free service that allows me to put one subscribe button (and one social bookmarking button) on the site, which then links to a page with a wide (and growing) list of services. You’ll see the two big orange buttons at the foot of each post. The “hit the button” approach appeals to my sense of usability I think.

There’s also a long list of similar tools on 3spots but the simplicity and scalability of IFeedReader wins it for me.

This article originally appeared on Simon Wakeman’s communications, marketing and public relations blog at

About the Author

I write on my blog about all kinds of things. Mostly it's focussed on communications, marketing and digital stuff - as that's what I spend my days doing and evenings thinking about. But sometimes I'll cover running, mountain biking, road biking or geeky gadgets too.

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  • About Simon

    Simon WakemanSimon is a CIPR and CIM qualified senior communications and marketing professional with experience working across the full communications mix in the public and private sectors. He has a genuine passion for all things digital.

    He is Director of Strategy and Marketing at Deeson Group. He also writes a Cision UK top 10 marketing and communications blog.

    Outside work he enjoys running, road cycling, mountain biking, caravanning and generally being outdoors. Simon is married with two young children, has an energetic miniature labradoodle and lives in Canterbury, Kent.

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