Marketing and PR Manager - Medway Council
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September 2004 onwards
Medway Council is a unitary local authority in south-east England. It provides all local government services for a quarter of a million people. I joined the council’s Corporate Communications team in September 2004 as Marketing and PR manager.
The council looks after education, environment, social care, housing, planning, business and much more – everything from frontline services such as rubbish collection to work that goes on behind the scenes to ensure that services in Medway run smoothly and cost effectively.
I manage a twelve-strong team and am responsible for the council’s marketing, public relations, graphic design and the council’s website.
I have developed a wide range marketing and PR strategies, and have managed internal teams and external agencies to deliver successful campaigns. I have also developed the small in-house graphic design team into an income-generating design business, trebling the size of the team and winning new client business from other local public sector organisations.
In December 2006 I managed the development of the UK’s first local authority podcast - the Mixit podcast. This is the first time a UK local authority has used podcasting, a new social media tool, to communicate audiences that can’t be reached with more traditional communications tools. More information about the Mixit podcast is available here.
In 2005 also led the relaunch of the council’s newspaper, Medway Matters, as an A4 colour magazine. This is delivered to 113,000 households in Medway bi-monthly and is a key communications channel for the council. Since the relaunch readership and reader response has increased dramatically, and the magazine now generates significantly more advertising revenue.
