Egg

Customer Experience Manager
November 2002 to February 2004

Launched in 1999, Egg is the leading European provider of digital financial products and services.

At Egg I gained a wide range of strategic and operational marketing experience in both online and offline business channels. I also gained significant experience of project and programme management, with a track record of successful delivery of new marketing and customer experience propositions.

In November 2002 I was promoted to a broader role working in customer experience and marketing.

I was responsible for developing the direction, strategy and objectives for new marketing, sales & customer experience propositions at Egg. Having secured board approval for these initiatives I was then responsible for forming and managing a multi-skilled team to deliver the project.

The largest project I managed in this role was developing and delivering a new customer marketing experience for the online Egg credit card. This included developing strategies and projects for new customer information & communications, online application processes and back-end systems. This work delivered an 11% uplift in online conversion for credit card acquisition and significantly improved customer satisfaction levels whilst reducing application costs.

This role allowed me to consolidate my skills in marketing and proposition strategy development, as well as successful delivery of marketing programmes with budgets between £50k and £2m. I gained strong all round business management skills and benefited greatly from managing internal teams and third party suppliers.

Channel Marketing Manager
May 2001 to November 2002

Launched in 1999, Egg is the leading European provider of digital financial products and services.

At Egg I gained a wide range of strategic and operational marketing experience in both online and offline business channels. I also gained significant experience of project and programme management, with a track record of successful delivery of new marketing and customer experience propositions.

I joined Egg as Channel Marketing and Development Manager in May 2001. I worked in a team that managed Egg’s digital business channels including the Egg website, email, digital television and wireless services.

One of my key responsibilities was working with Campaign and Product Management teams to develop and implement integrated offline and online marketing campaigns to launch and drive sales of Egg financial products and services.

The role also involved researching, developing and managing the delivery of new marketing business channels, concepts or campaigns that enhanced Egg’s sales capability and developed the overall Egg proposition. This included developing and managing ongoing commercial partnerships with relevant suppliers and partners including Sky Digital and internal teams.

I also developed and managed cross-functional projects to maximise marketing effectiveness and sales conversion for the Egg website and other digital channels.

I made a significant contribution to the development of an Egg business and marketing channel strategy and was involved in the dissemination of this strategy to key senior business stakeholders.


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  • About Simon

    Simon WakemanSimon is a CIPR and CIM qualified senior communications and marketing professional with experience working across the full communications mix in the public and private sectors. He has a genuine passion for all things digital.

    He is Director of Strategy and Marketing at Deeson Group. He also writes a Cision UK top 10 marketing and communications blog.

    Outside work he enjoys running, road cycling, mountain biking, caravanning and generally being outdoors. Simon is married with two young children, has an energetic miniature labradoodle and lives in Canterbury, Kent.

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