Simon Wakeman - marketing, public relations and digital communications
Medway Council Tinderhouse
Enterprise IG
Egg
Open...
Boots plc
Education and
qualifications

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I highly recommend Simon. He is an experienced marketing manager with excellent digital channel skills. He thinks strategically, is exceptionally reliable - always delivering on time and with good quality - and is also a good team player…It was great to have him on the team at Egg. Wendy Schratz, Egg

Simon has worked for our company on several occasions over many years. He has constantly delivered the desired outcomes, on time and to budget. Nick Bentley, Ether-Ray

Simon was energetic, focused and displayed a commercial and pragmatic approach at delivering propositions. I found he was able to deliver projects within plan through building great relationships with his team and those in other disciplines or with suppliers. Nick Kusalic, Egg

Simon has worked for our company on several occasions over many years. He has constantly delivered the desired outcomes, on time and to budget. Nick Bentley, Ether-Ray

Assistant product manager - Boots

Hello - welcome to my website.

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September 1998 to August 1999

My first placement at Boots was as an Assistant Product Manager in the Dental category at Boots the Chemist head office in Nottingham. I worked in this team for 11 months until August 1999.

My main responsibility was for the promotional programme for the dental area. This programme accounted for an average of 30% of weekly dental sales for all Boots stores. I developed measures to evaluate the performance of promotions and then led the dental team to develop a promotional strategy ensuring the most value creating promotional activity mix for the dental business.

I planned and negotiated with key external suppliers to produce the offer programme for 1999/2000, and managed ongoing supplier relationships involving promotional activity. I also negotiated and managed the introduction of several new product ranges into Boots stores.

Whilst working in the Dental category I also developed a marketing plan for the relaunch of the Boots Advance dental range. This included planning, budgeting, and developing advertisements, advertorials, leaflets and information packs. This gave me early exposure to campaign and operational aspects of marketing management.

Simon Wakeman

I've been on the web since 2001 and have been blogging about marketing and public relations since January 2006.

I'm currently Head of Marketing at Medway Council as well as a freelance marketing and PR consultant.

The content and opinions expressed on this website are not endorsed by nor reflect the views of any company or organisation I work with.

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