Analysis Manager - Boots

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January 2000 to March 2000

In January 2000 I moved to the newly formed E-commerce Business Unit in the Boots plc group head office. As Analysis Manager my role involved providing regular and ad-hoc management information and analysis for the Boots home shopping and e-commerce teams.

I set up weekly management reporting systems for sales and call centre performance for the existing catalogue business and the new transactional Boots website. This work involved developing a detailed understanding of multiple IT systems and customer processes.

I also managed a project examining future viability of mail order catalogue business and developing a value-based model for planning sales and measuring profitability of the existing business and potential for further developing the catalogue online.

Whilst in this role I worked within a project team developing the Boots strategy for e-commerce. I had specific responsibility for the provision and analysis of data. This project eventually led to the development of various Boots digital businesses and initiatives.