Comments on: It’s still about the mix http://www.simonwakeman.com/2009/03/13/its-still-about-the-mix/ public sector communications and marketing Sun, 05 Sep 2010 14:41:56 +0000 hourly 1 http://wordpress.org/?v=abc By: Andy Shield http://www.simonwakeman.com/2009/03/13/its-still-about-the-mix/#comment-90207 Andy Shield Mon, 16 Mar 2009 20:28:03 +0000 http://www.simonwakeman.com/?p=1034#comment-90207 Hi Simon, I agree totally. Cutural changes are key here. Sadly, public sector will always be open to criticism if a group feel that, in their opinion, public funds have not been spend wisely. This is of course subjective. E.g. for those that are familiar with social media, it may be considered wasteful to distribute printed literature whereas the reverse is also true. I suspect that softly softly is the way to go, and for now, a mixed approach is the only sensible route. Hi Simon, I agree totally. Cutural changes are key here. Sadly, public sector will always be open to criticism if a group feel that, in their opinion, public funds have not been spend wisely. This is of course subjective.

E.g. for those that are familiar with social media, it may be considered wasteful to distribute printed literature whereas the reverse is also true.

I suspect that softly softly is the way to go, and for now, a mixed approach is the only sensible route.

]]> By: Simon http://www.simonwakeman.com/2009/03/13/its-still-about-the-mix/#comment-90206 Simon Mon, 16 Mar 2009 18:33:50 +0000 http://www.simonwakeman.com/?p=1034#comment-90206 Hi Andy -thanks for the comment. I agree that social media will eventually lead to more transparency in organisational communications - and yes, more genuine engagement too as long as there are some cultural changes as well as effective deployment of appropriate technology tools Hi Andy -thanks for the comment.

I agree that social media will eventually lead to more transparency in organisational communications – and yes, more genuine engagement too as long as there are some cultural changes as well as effective deployment of appropriate technology tools

]]> By: Andy Shield http://www.simonwakeman.com/2009/03/13/its-still-about-the-mix/#comment-90204 Andy Shield Mon, 16 Mar 2009 16:21:12 +0000 http://www.simonwakeman.com/?p=1034#comment-90204 Great post. I agree that it is still about the mix, but I would add that social media used correctly can create a level of transparency that was difficult previously. Social media should be about a 2 way conversion rather than simply the publication of latest activity. I see the public sector shifting towards a model based more around engagement over time. Very exciting indeed. Great post. I agree that it is still about the mix, but I would add that social media used correctly can create a level of transparency that was difficult previously.

Social media should be about a 2 way conversion rather than simply the publication of latest activity. I see the public sector shifting towards a model based more around engagement over time. Very exciting indeed.

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