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More interesting stuff on the web

Friday, November 14th, 2008 at 8:00 pm

Hello - welcome to my website.

On my blog I write about marketing, public relations and digital communications. To keep up-to-date with my posts you may want to subscribe to my RSS feed or sign-up to receive blog posts by email.

Thanks for visiting and I hope you find my site useful.

Here’s some more interesting content I’ve found on the web recently:

• MMA study finds increase in mobile marketing receptiveness - The Mobile Marketing Association annual study finds increase in mobile marketing receptiveness and Adoption Global Study. It also provides insight into consumer attitude and usage for Mobile Marketing in selected markets World-wide
• Survey: Youth Are Willing Companions to Online Advertisers - A new study shows that many young adults not only buy brands but also talk about them and add brand content to their instant messenger services, Web homepages and social networking sites.
• Age before beauty: Look before you leap into social media - Despite the many industry voices that herald the importance of social and multi-media content in e-mail marketing, only 12 per cent of UK consumers claim they would be more likely to respond to messages linked to video, micro-sites and social networking sites such as Facebook and YouTube.
• If RSS Is Niche Media, Why Use It? - Really Simple Syndication (RSS), which lets consumers subscribe to automatically updated content, is not exactly the most popular digital marketing tactic in use today.

For all bookmarks that I’ve made check out del.icio.us.

Tags: email+marketing, Mobile, mobile+marketing, RSS, social+media, sra, statistics, sw.com, young+people

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Latest links

Links to interesting information I've spotted recently on the web:

1. Grasping the New Communication Nettle
2. Social reporting at Cisco08 Public Sector Summit
3. Recession proofing the brand called YOU
4. Butt Out IT! Facebook “Productivity Loss” Is No Concern of Yours - Brian Prentice — A member of the Gartner Blog Network
5. How Rich Is Your Communication In A Conflict?
6. Making Gmail Your Gateway to the Web
7. Hiscox: the benefits of bravery
8. FAQ’s about Twitter Strategy and Public Relations
9. The re-branding of Prince Charles
10. The Ethics of Ghost-Writing in Social Media
11. The World Does Not Need Journalists
12. Tabbloid Turns Feeds into a Personal Magazine
13. Creating an internal Social Media Forum
14. Warning blogger relations mustnt be rushed!
15. Councils told: embrace social networks

Latest bookmarks

My most recent bookmarks from del.icio.us:

1. 33 Free Tools to Make Your Website Better | FutureNow's GrokDotCom / Marketing Optimization Blog
2. MMA study finds increase in mobile marketing receptiveness
3. If RSS Is Niche Media, Why Use It?
4. New Media Knowledge - Rough Guide to: Social Media and the Law
5. UK Kids and Teens Communicate Nonstop
6. Understanding and Aligning the Value of Social Media | FutureNow's GrokDotCom / Marketing Optimization Blog
7. weaverluke: Twitter.com
8. The week that Britain's culture wars broke out | Media | The Observer
9. Message in-a-Box
10. Welcome to Where I Live | Where I Live
11. Utilising Web 2.0 in local government
12. MySpace and Facebook Fast Becoming the Leading Mobile Social Networks
13. searching for the impact of empowerment report - MORI
14. Demos | Publications | State of Trust
15. Pew Internet: Teens, Video Games and Civics